Bauer Media invests in pre-launch e-commerce business

Magazine publisher Bauer Media has taken a minority stake in StorkUp, a social commerce community for parents to recommend, find and buy baby and child-related products that is yet to launch.

Bauer Media chief executive Paul Keenan
Bauer Media chief executive Paul Keenan

Bauer plans to give StorkUp promotional support from its parenting titles – Mother & Baby and Pregnancy & Birth - to help accelerate the growth of the business.

StorkUp is set to launch later this year. and has set up a website, inviting people to register.

It describes its founders Fiona McDonald and Claire Jeffreys as two mothers who met via a Facebook group for local mums. McDonald's background is e-commerce while Jeffreys' is marketing and journalism.

Paul Keenan, chief executive of Bauer Media, said: "This is an exciting investment for Bauer Media and a clear sign of our continued drive in digital. This investment adds weight to our successful parenting portfolio and StorkUp will benefit and gain from our expertise with Mother and Baby, Pregnancy and Birth and Ask a Mum.’

Fiona McDonald, chief executive of StorkUp, said: "We’re very excited to be collaborating with Bauer Media in the next stage of the StorkUp journey. Their expertise in the parenting market and the huge reach of their multi-platform brands can only benefit us as we look to grow the business over the forthcoming month and years."

In September Bauer Media acquired ACP Magazines – the largest magazine publisher in Australia and New Zealand – in a deal estimated at AUS $500m (£322m).

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

Share
Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Johnston Press boss Highfield: i can win ad revenues from Times and Telegraph

Ashley Highfield, the chief executive of Johnston Press, has hailed the acquisition of i as an opportunity to gain significant national advertising scale and win "some of the pounds from The Times and the Telegraph".

Share
ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

ESI Media: Digital-only Independent can thrive because 'we believe in journalism'

The advertising boss of ESI Media has claimed The Independent can thrive as a strong digital-only brand because of its journalism and that other publishers will be looking to follow suit by shutting their print editions.

Share

Get news by email