Twitter rolls out survey tool for advertisers

Twitter is introducing a new feature, called Twitter Survey, aimed at helping brands measure the effectiveness of their ad campaigns on the platform.

Twitter Survey: new tool to measure advertising effectiveness
Twitter Survey: new tool to measure advertising effectiveness

Twitter Survey pops up within a user’s timeline, much as a Promoted Tweet would, and asks users to fill in a series of questions if they click through.

It will appear on both desktop and mobile devices. Twitter has partnered with the research agency Nielsen to launch the tool.

The tool is free to Twitter advertising partners who have spent above a minimum amount. A spokeswoman would not reveal what the minimum spend was.

Twitter is currently testing Twitter Survey with a small set of advertisers in the US after which it will be made available to a wider group at the start of 2013.

The social media company announced details of the tool on a blog post, saying "it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter."

The launch of Twitter Survey marks the latest in a number of changes Twitter has made to the site and its ad products in recent months. These include geo-targeted ads and interest-based ads.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email