Bloomberg ups frequency of luxury mag Pursuits

Bloomberg, the business news and data service, is upping the frequency of its luxury magazine, Bloomberg Pursuits, from biannual to quarterly.

Bloomberg Pursuits: luxury magazine to become a quarterly next year
Bloomberg Pursuits: luxury magazine to become a quarterly next year

The title was launched in March as a biannual magazine, distributed as an extra with its monthly Bloomberg Markets magazine, which is sent out to around 380,000 subscribers to the company's Bloomberg Professional Service.

According to Bloomberg, Pursuits has been "so successful" that the decision has been taken to make it quarterly from early 2013.

For the coming November issue, Bloomberg Pursuits hired former Condé Nast editor John Birmingham as the fashion editorial consultant, as there will be twice as much fashion editorial, including a tuxedo package shot in the UK with one of the stars of 'Downton Abbey'.

Bloomberg claims that so far there has been advertising interest from Ralph Lauren, Bergdorf Goodman, Ritz Carlton, Audemars Piguet and Brooks Brothers.

Laurie Benson, EMEA director at Bloomberg, told Media Week that the new magazine gave advertisers access to an otherwise elusive audience across all platforms.

She said: ""When we sell to a client in this title, it's not just about the magazine, it's a complete communication across a platform to an audience that is almost impossible to reach".

Bloomberg claimed that "as the luxury market grows, more and more advertisers have come to appreciate the Bloomberg Markets audience", and that its advertising pages, including Bloomberg Pursuits, were up 70% year on year.

Bloomberg recently named Damian Douglas as its new digital commercial director, EMEA, in a move aimed at strengthening the company's broadcast and digital media sales team.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell, which publishes OK! Magazine and the Daily Express, has promoted Chris Kelly to head of print, replacing Jane Putley who is leaving in June to join News UK as head of news.

Share
From gatherers to hunters
[Sponsored feature]

From gatherers to hunters

Through the rise of social networking, technology has transformed media recruitment - but, even in the field of IT employment, it remains very much a people business.

Share
Out to lunch with Boisdale Life and David Emin: Lawson Muncaster

Out to lunch with Boisdale Life and David Emin: Lawson Muncaster

In the first in a new series, Media Week's David Emin invites an industry heavyweight out to lunch at one of Boisdales restaurants. Who better to start the series than the Lunchmaster himself, City AM's co-founder Lawson Muncaster.

Share

Get news by email