Goodstuff to work on bingo website launch

Goodstuff Communications will handle the media for the UK launch of Maria.com, an online gambling site owned by Unibet.

Maria.com: Goodstuff handles account
Maria.com: Goodstuff handles account

The account is estimated to be worth £1.5m and the launch campaign is set to run in October.

Goodstuff won Unibet's media account earlier this month in a competitive pitch against undisclosed agencies, while Albion picked up the advertising account.

WFCA won the creative business for Maria.com in June when it was briefed with creating a direct response TV advertising campaign designed to "set it apart from Vegas style sites".

The two agencies will work together to develop Maria.com’s marketing plans as it enters the UK market, working across strategy, brand and performance marketing to create a "fully integrated solution".

Jonas Ahman, from Maria.com, said: "The UK soft-gaming market is very crowded and it was Goodstuff’s category experience combined with their creativity that won us over."

Andrew Stephens, founding partner of Goodstuff, said: "Maria is a very successful European brand and we’re looking forward to helping them replicate that in the UK."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Haven reviews media planning and buying

Haven reviews media planning and buying

Haven, the UK-based holidays company, is reviewing its media planning and buying business.

Share
Netflix seeks shop for launch of UK series

Netflix seeks shop for launch of UK series

Netflix is seeking an agency to promote an original TV series launching in the UK.

Share
Bauer considers free weekly launch with Kiss magazine

Bauer considers free weekly launch with Kiss magazine

Bauer Media is considering launching a magazine for the Kiss radio brand aimed at millennials.

Share

Get news by email