Spotify UK boosts ad revenues by £4m

Advertising revenue at Spotify's UK operation grew 24.2% to £22.4m in 2011, while a big increase in subscription revenue helped the company reduce its operating losses by 92% year on year.

According to Spotify UK’s accounts for 2011, overall revenue was £95.48m, up 51.1% on 2010 and predominantly attributable to an increase in revenue from subscriptions.

Revenue from sales of subscriptions was £72.46m, up 60.8% year on year.

For 2011 the ad revenue figure only includes income generated in the UK but the subscription revenue includes all European subscription revenue until the end of May 2011, after which revenue from outside the UK was recognised in Spotify’s local subsidiaries.

Operating losses were reduced from £26.54m in 2010 to £2.06m.

Ad revenue accounted for 23.5% of all revenue in 2011, down from 2010 when it comprised 28.6% of overall revenue.

Following a restructure of the group which moved the company’s headquarters to Sweden, Spotify UK sold the ‘intangible property’ related to its technical platform and trademarks to its parent group Spotify AB based in Stockholm.

After consulting with external advisors, Spotify AB paid the UK business £24.37m for the intangibles and so the UK company made a pre-tax profit of £21.03m during the year, up from a £26.54m loss in 2010.

The accounts say Spotify went through a "period of significant expansion" during the year to 31 December 2011 and saw strong user growth across all markets.

Spotify users can listen to a limited about of music for free in return for being served ads or can pay £4.99 a month for an unlimited ad-free version or £9.99 a month to also be able to use Spotify's mobile apps.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Inspiring the new cultural shift at Primesight

Inspiring the new cultural shift at Primesight

From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.

Share
Ocean Outdoor finds new owners in Searchlight Capital

Ocean Outdoor finds new owners in Searchlight Capital

Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

Share
Top 10 regional press ads
Share

Get news by email