NI unveils Sunday Times Driving classified site

News International is to call its new classified advertising site Sunday Times Driving and will support the launch with a major above-the-line campaign, as it looks to pinch market share from rival Auto Trader.

Sunday Times Driving: NI readies website launch
Sunday Times Driving: NI readies website launch

Sunday Times Driving, which will sell second-hand premium cars, will launch next month (October) and marks a significant move by News International into the classified advertising site.

Sunday Times Driving will go up against Auto Trader, the used-car title part-owned by the Guardian Media Group (GMG).

Auto Trader has just launched an ad campaign trumpeting its digital credentials amid an imminent rival from News International.

The major above-the-line campaign by News International will be preceded by a teaser campaign by News International’s Team News, which also created the main campaign.

As part of the promotional activity, consumers who visit www.driving.co.uk and register for the new site are offered the chance to win a one-day driving experience with Land Rover.

The launch is likely to be backed by a significant marketing spend, as chairman Rupert Murdoch is hoping it will help make The Sunday Times profitable. The paper, together with The Times, loses more than £40m a year.

Will Handley, head of marketing at Sunday Times Driving, said: "NI is returning to a traditional form of revenue generation by establishing a classified site for premium cars.

"Unlike other classified ad sites it will contain editorial including news and features, used car reviews as well as an advice and review section."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

McDonald's marks 40 years with charity ad

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

Share
BSkyB secures £4.9bn for Sky Europe deal

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

Share
McCann picked to resurrect Homepride's Fred

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

Share

Get news by email