MailOnline smashes 100 million barrier

MailOnline has become the first newspaper site in the world to surpass 100 million unique monthly browsers, according to August's ABC figures published today.

MailOnline: smashes through 100 million barrier
MailOnline: smashes through 100 million barrier

MailOnline became the world’s biggest newspaper website in January 2012. It recorded a record 105,720,020 in August 2012, according to the latest figures.

It represents an increase of 30,797,461 additional browsers on August last year, a lift of 41.1%. During the month, 1.92 billion pages were opened on the website, which includes content from the Daily Mail and Mail on Sunday newspapers, up 111.3% year on year.

This month's ABC certificate for worldwide traffic also confirms that in August 2012, MailOnline recorded an average of 6,557,117 browsers every day, 48.9% higher than in August 2011.

The site recorded 72% more visitors a day than its nearest rival, The Guardian, which recorded 3,816,464 visitors a day. The Telegraph posted 2,750,404.

In the UK, MailOnline was visited by an average of 2,880,848 UK residents every day, 62.3% more than in August 2011.

MailOnline had 37.4 million unique browsers in the UK in August, an increase of 51.6% year on year.

ABC multi-platform report: August 2012
  Certified figure Aug 2012 Monthly change (%)
  Daily avg Monthly total Daily Total mth
MailOnline 6,557,117 105,720,020 7.01 7.93
Metro 373,840 8,665,866 5.22 2.98
Standard.co.uk 171,080 3,881,230 1.08 0.42
Guardian.co.uk 3,816,464 N/A 10.50 -
The Independent 908,579 19,342,706 22.45 20.47
Mirror Group Digital 839,538 16,944,367 2.48 1.10
The Sun 1,661,915 28,566,431 8.95 13.24
Telegraph 2,750,404 53,915,491 5.76 4.06

Coverage of the London 2012 Olympics and Paralympics is believed to have been a key driver for newspaper sites throughout August.

A Guardian News & Media spokesperson said: "It’s fantastic that we recorded the highest ever number of monthly page impressions last month.

"Reaching this milestone is testament to our brilliant coverage of the London 2012 Games during August, with Olympic content alone being viewed by more than 11 million unique browsers across the month."

The August figures show that The Telegraph had 53.9 million global unique browsers last month, and over the two-week period of the Olympics, visits to Telegraph Sport increased by 270% from the same period a year earlier.  

Tony Gallagher, editor, The Daily Telegraph, said: "These record audience figures – both global and UK - highlight the Telegraph’s Olympic success. The August ABC figures also showed that The Daily Telegraph and The Sunday Telegraph were both up month-on-month thanks to agenda-leading editorial, standalone 'London 2012' supplements during The Games and a hugely successful street selling campaign which continued into the Paralympics."

Meanwhile, The Independent is celebrating "outstanding results" for its recent investment in revamping its website, after monthly web traffic has risen 20.47% globally month on month to a 19.3m in August, up from 16m in July.

In the same stable, the website for the London Evening standard, Standard.co.uk, monthly traffic increased 0.42% to a high of 3.8m in August.

Zach Leonard, managing director for digital at The Independent, said: "Both August’s ABCe figures and the recent NRS results reflect our sustained digital growth and the outstanding results of our investment in The Independent and London Evening Standard brands."

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