MEC picks up £5m Butlins media task

MEC has won the media planning and buying account for the holiday company Butlins, after a review of the £5 million business.

Butlins: MEC beat OMD to land the account
Butlins: MEC beat OMD to land the account

The WPP-owned agency was awarded the account after a head-to-head against OMD. Mindshare was knocked out at an earlier stage.

ZenithOptimedia was the incumbent but did not repitch for the business. The review was handled by AAR.

Butlins is part of the Bourne Leisure group, which also owns Haven Holidays and Warner Leisure Hotels. It concentrated the majority of its media spend last year on TV and direct mail, with the rest reserved for press, radio and outdoor, according to Nielsen.

In May last year, Butlins parted company with Mother after nine months on the ad business. The account was taken in-house before being awarded to Now, the start-up founded by Mark Lund, John Townshend and Kate Waters.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

MIG's Barry Houlihan launches BreatheSport social network

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

Share
IPC Media apes Apple with first UK-wide beacon campaign

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

Share
Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

Share

Get news by email