NEWSPAPER ABCs: Olympics fail to bring significant bounce to nationals

The Daily Telegraph, The Times and Daily Mirror were the chief beneficiaries of the Games but newspaper executives are likely to be disappointed by the absence of a significant Olympic bounce.

Newspaper ABCs: Games hand papers small boost
Newspaper ABCs: Games hand papers small boost

August's audited newspaper figures give the first clear indication of how titles fared during the Olympics, which took place between July 27 and August 12.

August is a traditional quiet month for newspapers but some of the daily national newspaper will be frustrated that significant editorial investments have not reaped more rewards.

The Daily Telegraph and The Times were the two standout performers across the quality sector, nudging up there July’s circulations. The 20p priced i was up 0.50% to 281,530.

The Daily Telegraph was up 0.49% to 584,089 while The Times was up 0.90% to 407,720.

Both newspapers invested significantly in editorial and marketing around the Olympics, including selling there titles by street vendors outside the Olympic Park.

They also had outstanding performances on some days during the Olympics.

They performed better than The Guardian, down 2.43%, to 204,271 and The Independent, down 2.17%, to 81,804.

The Daily Mirror, under the new editorship of Lloyd Embley, was the standout performer in the tabloid sector, up 0.62% to 1,088,724, while the Daily Star was down 3.73% to 600,304 and The Sun down 1.89% to 2,502,691.

Overall, the mid-markets outperformed the red-tops but there was no significant uplift. The Daily Mail was down 0.37% to 1,914,126 while Daily Express nudged down 0.91% to 550, 502.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.

Share
The language of content and how to find an agency that is fluent

The language of content and how to find an agency that is fluent

More than a few voices speaking at once normally means an inability to hear anything that's being said, regardless of the wisdom of any one speaker.

Share
Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share

Get news by email