BT signs exclusive £152m Premiership Rugby broadcast deal

BT has signed a four-year, £152m live broadcast deal with Premiership Rugby, taking over the rights from Sky and ESPN.

Aviva Premiership Rugby: BT signs four-year deal to cover all matches
Aviva Premiership Rugby: BT signs four-year deal to cover all matches

This means that BT will have exclusive live broadcast rights for four years to show top-flight Premiership Rugby, as well as the "sevens" version of the game.

The deal – which BT says is valued at £152m – kicks off from next year and means BT will now be force in rugby as well as football.

Earlier this year, BT snatched rights for a number of Premier League football matches.

The broadcasting rights for live Aviva Premiership matches are currently split between BSkyB and ESPN.

From 2013, BT will have live broadcast rights to all 69 matches per season of the Aviva Premiership rugby for four years. Winning the rights comes as BT is set to launch its first sports channel next year.

Additionally, it will have live broadcast rights to matches from the entire J.P.Morgan Asset Management "sevens" series for four years.

Mark McCafferty, chief executive of Aviva Premiership Rugby, said: "This is a game-changing agreement and will deliver a service that I know our club supporters will enjoy.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share
Media business rankings

Media business rankings

31 October: Havas Media wins Telefónica account.

Share
All eyes on the next billion smartphones

All eyes on the next billion smartphones

Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.

Share

Get news by email