BT signs exclusive £152m Premiership Rugby broadcast deal

BT has signed a four-year, £152m live broadcast deal with Premiership Rugby, taking over the rights from Sky and ESPN.

Aviva Premiership Rugby: BT signs four-year deal to cover all matches
Aviva Premiership Rugby: BT signs four-year deal to cover all matches

This means that BT will have exclusive live broadcast rights for four years to show top-flight Premiership Rugby, as well as the "sevens" version of the game.

The deal – which BT says is valued at £152m – kicks off from next year and means BT will now be force in rugby as well as football.

Earlier this year, BT snatched rights for a number of Premier League football matches.

The broadcasting rights for live Aviva Premiership matches are currently split between BSkyB and ESPN.

From 2013, BT will have live broadcast rights to all 69 matches per season of the Aviva Premiership rugby for four years. Winning the rights comes as BT is set to launch its first sports channel next year.

Additionally, it will have live broadcast rights to matches from the entire J.P.Morgan Asset Management "sevens" series for four years.

Mark McCafferty, chief executive of Aviva Premiership Rugby, said: "This is a game-changing agreement and will deliver a service that I know our club supporters will enjoy.

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Hotpoint sponsors Good Food Channel

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

Share
Media Owners take games into their own hands

Media Owners take games into their own hands

A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.

Share
UKTV backs on-demand service with animated campaign

UKTV backs on-demand service with animated campaign

UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.

Share

Get news by email