Speaking to Media Week's Mark Banham, Longton describes the tipping point that gave a voice to the community and the "Mumsnet election" of 2010.Follow @thebenhall Follow @banham72
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Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.
Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?
Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.