Maxus installs Federico de Nardis as EMEA chief

Federico de Nardis, currently chief executive of Maxus Italy, has been promoted to the new role of chief executive of Maxus Europe, Middle East & Africa (EMEA).

Federico de Nardis: new EMEA chief executive of Maxus
Federico de Nardis: new EMEA chief executive of Maxus

All continental European Maxus country chief executives will report to de Nardis, who takes up the role with immediate effect.

Maxus UK will continue reporting to Lindsay Pattison, who was appointed to the role of global chief strategy officer of the GroupM agency last month in addition to her existing UK chief executive role, and Pattison will report to the global chief executive.

De Nardis, who splits his time between the agency’s Milan and Turin offices, will retain his current responsibilities in Italy and his role leading the agency’s global Fiat account.

Kelly Clark, global chief executive of Maxus, said: "I'm delighted Federico has accepted this important new position. We’ve built a dynamic and fast-growing agency in Italy under his leadership, and he is liked and respected by our country leaders across Europe."

Dominic Proctor, GroupM president, announced last month that Sakhuja, currently GroupM India and South Asia chief executive, would succeed Clark as global Maxus chief executive.

Clark will become chief executive of GroupM North America. De Nardis will report to Clark until Sakhuja takes up his new duties later this year.

De Nardis said: "Our teams in Milan and Turin have done a fantastic job for our clients and as a result, Maxus has exciting momentum in the Italian market. I'm really looking forward to working with the other EMEA teams to keep that momentum going."


 





Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Elgin Marbles campaigners launch provocative outdoor ad in London

Elgin Marbles campaigners launch provocative outdoor ad in London

Lobbying efforts to persuade the British Museum to "return" the Elgin Marbles to Greece have taken a surprising turn.

Share
The New Day: media agencies' view on paper's closure

The New Day: media agencies' view on paper's closure

Trinity Mirror's "ambitious" and "bold" decision to launch The New Day in a declining print market was not backed up with enough resources and suffered from a lack of digital engagement, media agencies have told Campaign.

Share
Northern & Shell turns to comScore to boost audience reach claims

Northern & Shell turns to comScore to boost audience reach claims

The owner of the Daily Express, OK! and The Health Lottery claims its online content is twice as likely to reach its target audience than the average website after commissioning independent research from comScore.

Share

Get news by email