Marie Claire claims UK first with video ad in October issue

Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.

The ad has been inserted in a few thousand copies of the 396-page issue, on pages 34 and 35.

It features a 45-second video ad including sound, which plays when the reader opens the page.

Procter & Gamble, the company licensed to produce the fragrance, placed the ad through media agency MediaCom.

The technology used for the ad has been developed by the US firm Americhip, which has already used it in foreign titles, including Russian Vogue. This is believed to be the first time a UK glossy has used the technology.

IPC's Innovator team, which delivers multimedia direct marketing campaigns, managed the insertion of the ad.

Justine Southhall, publishing director at Marie Claire, said: "We are so delighted and proud to be the first UK magazine to bring our readers this fabulous technology.

"Having the video in the magazine is a truly magical experience. With additional support on www.marieclaire.co.uk and our social media channels, it has already become a 'must see' experience."

IPC recently appointed Toby Evans as publisher of Marie Claire in January.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email