BT hunts for Premier League ad sales partner

BT is understood to have started approaching possible ad sales partners, including ITV, ahead of next year's launch of its football channel showing Premier League action.

Manchester City: last season's Premier League champions
Manchester City: last season's Premier League champions

Although an official process has not officially begun, it is understood that BT has raised the possibility with ITV as part of wider conversations, which also covered the production contract for its football coverage.

BT is believed to be planning to talk to a number of possible partners and there is no suggestion that ITV and BT have begun an exclusive process.

It is thought unlikely that BSkyB will be involved.

The successful ad sales partner is expected to sell advertising on BT's linear football TV channel and broadband-delivered services, which will launch in time for the 2013/4 season.

Spokespeople for ITV and BT declined to comment.

BT made an unexpected swoop for all of the seven TV packages of Premier League football and secured 38 games a season, or two packages, for £738m over three years.

Last week it emerged that BT had started talking to ITV about its production contract, although a formal process had not begun and other bidders are likely to be involved.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

BuzzFeed hires Agostinho as first client services director

BuzzFeed hires Agostinho as first client services director

Buzzfeed UK has hired OMD's Catherine Agostinho as its first client services director.

Share
Haymarket reports £11m pre-tax profits

Haymarket reports £11m pre-tax profits

Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a loss of £7.6 million in the preceding 18 months.

Share
Sky broadband ad banned after Virgin Media complaint

Sky broadband ad banned after Virgin Media complaint

The ad watchdog has banned a Sky broadband ad that Virgin Media challenged for being misleading.

Share

Get news by email