Deep Heat to sponsor weather on ITV's Daybreak

Independent agency, the7Stars, has brokered a deal for Mentholatum's heat rub brand Deep Heat to be the headline sponsor of ITV1's 'Daybreak' national weather coverage.

Deep Heat: to sponsor national weather coverage on ITV1's Daybreak
Deep Heat: to sponsor national weather coverage on ITV1's Daybreak

The deal, which is worth £500,000, will run for four months, starting on 3 September. The creative was designed by Concentric Advertising London.

The7stars has also negotiated a multi-platform deal for Mentholatum's Deep Freeze brand with Sky Sports online and Sky Pub Finder, focusing on the football season which started last week.

Matthew Jamieson, senior product manager at Mentholatum said: "This is a major campaign for Deep Heat and the7stars has answered our brief perfectly.

"Daybreak's audience is a great fit for this campaign, which is very much in line with our targets and business objectives, and we're looking forward to seeing the results of the7stars’'work."

Rhiannon Murphy, head of TV at the7stars, said: "There is a clear synergy between Deep Heat as a product, and the programming content of 'Daybreak' weather.

"Our target audience has a real affiliation with the channel and this sponsorship allows Deep Heat to remain front of mind during the winter months which fits in perfectly with Mentholatum's commercial strategy."

The7Stars recently picked up the £1.5m media business of McArthurGlen, the designer chain outlet

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Jones brings refreshing perspective to Hearst UK

Jones brings refreshing perspective to Hearst UK

The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.

Share
Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

Share
You don't have to be a misery guts to succeed - just ask the toll-road hero
Share

Get news by email