Dave to install 'man chairs' in Burton Menswear

Dave is installing "man chairs" in Burton Menswear stores to provide shoppers with a place to watch pre-loaded content from the TV channel on tablet devices.

Dave: installs 'man chairs' in Burton stores
Dave: installs 'man chairs' in Burton stores

The partnership has been developed by Mediator, Dave owner UKTV's partnership and promotions agency, and is designed to drive awareness of new content on Dave including US show 'Suits' and upcoming commissions including 'Red Dwarf X'.

The six-month in-store promotion also includes exposure for the channel via Burton's window displays, in-store POS and digital platforms.

Burton Menswear is hoping the partnership will drive footfall, increase dwell time and capture data about customers via built-in features on the tablet.

Hik Sasaki, senior marketing manager at Dave, said: "[The deal has] secured a partner who not only resonates with our viewers, but enables Dave to drive deeper engagement and maintain off-air awareness."

Caroline Kay, senior account manager at Mediator, said: "[The] concept itself celebrates the brand while a partnership with Burton Menswear delivers a sensory experience that creates 'talkability' around Dave’s great new shows."

News of the in-store initiative comes shortly after Dave re-launched its nationwide two-for-one comedy ticket scheme in partnership with Absolute Radio, which is now called 'Dave & Absolute Radio's 2 for 1'.

Mediator negotiated deals with 100 comedy venues across the UK for the scheme.

People can search on a comedy calendar for two-for-one tickets in their area via a digital platform developed by Mediator that is hosted on the Dave website, www.joindave.co.uk.

Tickets can be bought directly from the Dave website as a result of a partnership between Dave and ticketing company WeGotTickets.

Absolute Radio was chosen as the media partners to promote the deal because its hosts include comedians including Frank Skinner and Dave Gorman.

The offer is being promoted on-air, online and via digital media in an attempt to reach over 12 million people.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Terri White named as new editor of Empire magazine

Terri White named as new editor of Empire magazine

Terri White has been appointed editor-in-chief of Bauer Media's film and entertainment magazine Empire.

Share
The importance of our imagination in media creativity

The importance of our imagination in media creativity

We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.

Share
Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.

Share

Get news by email