MAGAZINE ABCs: Jan - June 2012: The top 100 magazines at a glance

There has been no notable Jubilee lift or Olympic bounce for most UK magazines in the first six months of 2012, with ABC figures published today riddled with circulation falls, bar a few notable exceptions.

MAGAZINE ABCs: Jan - June 2012: The top 100 magazines at a glance
MAGAZINE ABCs: Jan - June 2012: The top 100 magazines at a glance

Once customer magazines are accounted for, total circulations of the leading actively purchased titles have fallen 13% in the last year, led by double-digit falls in the celebrity, women’s lifestyles and men’s lifestyle sectors.

Bauer’s weekly fashion magazine, More!, led the falls, losing more than a third of its copy sales in the last year to settle just above the psychological 100,000 mark. Meanwhile, IPC’s men’s magazine Nuts slipped under 100,000 sales a week after falling 21% to 85,081, as did Bauer's monthly FHM, down 12.7% to 92,626.

Just over a quarter (26) of the leading magazines were able to achieve a sales lift during the period, a figure that drops to just one fifth (20) year on year.

Pockets of growth in print sales have been largely confined to the advertising-restricted kids sector, up 12% year on year, which has been led by phenomenal growth of the magazine based on the social networking site Moshi Monsters, up 38% in the last six months to 223,776.  

In a year dominated by a sluggish economy and international political and social unrest, the news and current affairs sector remained popular among readers, posting a year-on-year increase of 5.4%.

Barry McIlheney, chief executive of the PPA, called it "yet another solid set of ABC figures that underline print's enduring position within today’s multi-platform consumer magazine brands".

He added: "The millions of magazines distributed every day in the UK are hugely powerful in connecting consumers with their passions and interests, leading discussions and creating real influence."

During this period, 60 magazines opted to report digital edition sales figures, a significant rise from the 16 who reported in the same period in 2011.

This January to June 2012 ABC release also coincides with ABC’s first-ever Digital Publications Certificate, which enables publishers to give advertisers access to a verified audience circulation figure for digital publications that do not fall within the current ABC digital editions rules.

McIlheney said: "The introduction of the new Digital Publications Certificate coupled with the impressive growth in the number of consumers paying for digital editions shows how tablets are already becoming established as a key platform for magazine brands."

Rank Title % Actively Purchased Jun End 2012 Prd/Prd % change Yr / Yr % change
1 Asda Magazine 0.0% 1,963,201 0.7% -0.9%
2 Tesco Magazine 0.0% 1,931,673 -4.3% 0.2%
3 TV Choice 100.0% 1,277,850 -2.0% -5.7%
4 Tesco Real Food 0.0% 1,223,333 0.2% 0.5%
5 What's on TV 100.0% 1,215,609 -3.0% -4.6%
6 Morrisons Magazine 0.0% 1,172,807 1.9% 3.1%
7 Radio Times 99.7% 865,562 -6.5% -3.9%
8 Take a Break 100.0% 786,849 -0.5% -2.1%
9 Saga Magazine 99.6% 632,217 0.1% 2.4%
10 Shortlist 0.0% 529,010 0.5% 1.0%
11 Virgin Media Magazine 0.0% 500,000 25.0% 25.0%
12 John Lewis Edition 0.0% 480,241 -1.0% 1.2%
13 Glamour 99.8% 470,138 0.8% -11.3%
14 New! 100.0% 439,326 -14.0% -14.9%
15 Stylist 0.0% 431,266 0.5% 1.1%
16 Closer 99.9% 430,918 -7.7% -6.3%
17 Slimming World Magazine 99.9% 420,011 4.3% 20.2%
18 Good Housekeeping 99.9% 408,569 -8.8% -5.2%
19 Emma's Diary Pregnancy Guide 0.0% 403,025 2.7% 1.6%
20 Chat 100.0% 368,334 -1.7% -6.0%
21 The Garden 0.0% 359,897 2.1% 4.4%
22 Benhealth 0.0% 356,089 0.9% 1.3%
23 OK! Magazine 98.6% 355,969 -8.4% -24.8%
24 Woman & Home 98.2% 353,731 -6.9% -4.5%
25 Cosmopolitan 99.9% 353,413 -6.4% -8.6%
26 HELLO! 90.4% 352,985 -5.4% -14.6%
27 Waitrose Kitchen 0.0% 351,442 -0.7% 1.4%
28 Woman's Weekly 99.9% 327,831 -4.3% -3.6%
29 Sport 0.0% 305,676 0.3% -0.2%
30 That's Life 100.0% 305,074 -6.6% -5.1%
31 National Geographic Magazine 97.3% 294,709 -2.4% -3.4%
32 Heat 97.3% 290,003 -10.9% -11.2%
33 Star 100.0% 288,533 -19.8% -28.9%
34 Reader's Digest 86.4% 285,006 -25.7% -35.5%
35 Yours 92.7% 280,804 -0.7% -1.8%
36 Woman 100.0% 279,362 -1.0% -2.6%
37 BBC Good Food 99.8% 267,164 -14.6% -9.3%
38 TV Times 99.9% 265,550 -9.9% -8.5%
39 Prima 99.9% 264,312 -6.2% -5.7%
40 Best 100.0% 261,634 -5.6% -6.6%
41 Now 100.0% 259,318 -1.1% -16.1%
42 Marie Claire 85.6% 255,021 -4.4% 1.7%
43 BBC Gardeners' World 97.1% 254,530 17.5% -4.1%
44 Look 91.9% 250,071 -10.8% -16.7%
45 Peoples Friend 99.9% 249,880 -2.9% -6.8%
46 Sainsbury's Magazine 98.2% 244,497 -7.4% -4.1%
47 The Economist - Continental Europe Edition 67.6% 235,058 -2.8% -2.4%
48 Reveal 100.0% 233,186 -16.3% -25.1%
49 Woman's Own 100.0% 232,107 -3.4% -5.6%
50 Bella 100.0% 229,242 -2.3% -4.3%
51 Moshi Monsters Magazine 100.0% 227,958 34.1% N/A
52 Red 96.2% 226,116 -2.2% -2.2%
53 Private Eye 99.0% 226,046 -0.9% 9.6%
54 Candis 92.5% 223,584 -0.4% -5.3%
55 Odeon Magazine 0.0% 221,540 23.2% 18.6%
56 Men's Health 91.3% 216,336 -2.2% -0.9%
57 Pick Me Up 100.0% 212,915 -12.4% -18.6%
58 The Economist - United Kingdom Edition 76.4% 210,386 0.0% 0.0%
59 Vogue 94.8% 205,033 -2.7% -2.7%
60 High Life 0.0% 200,310 13.0% 10.3%
61 Real People 100.0% 197,288 -3.4% -5.5%
62 Ideal Home 96.5% 193,203 -1.1% -6.1%
63 The Week 88.3% 191,401 2.1% 4.2%
64 Country Living 99.9% 190,177 -0.7% -7.7%
65 Grazia 95.1% 190,053 -7.5% -13.5%
66 Elle (U.K.) 92.4% 189,568 -2.8% -3.8%
67 Weightwatchers Magazine 99.9% 187,546 2.2% -6.2%
68 Love It! 100.0% 172,061 -14.0% -18.9%
69 TV & Satellite Week 99.9% 168,630 -2.8% -4.6%
70 Empire 99.5% 167,096 0.0% -2.3%
71 Easy Living 97.1% 164,019 17.1% 3.8%
72 Instyle UK 84.2% 163,432 -7.1% -6.7%
73 BBC Top Gear Magazine 90.5% 155,017 -14.0% -18.6%
74 Inside Soap 100.0% 154,657 -1.8% -6.3%
75 Full House 99.3% 150,168 -12.7% -10.7%
76 Ikea Family Live 0.0% 150,000 11.3% 0.0%
77 TV Easy 100.0% 148,664 -1.2% -8.3%
78 The Economist - Asia Pacific Edition 70.3% 143,328 -2.2% -1.8%
79 Company 99.8% 143,269 -23.9% -20.5%
80 Homes & Gardens 84.6% 131,555 -5.3% -4.5%
81 Healthy 100.0% 130,031 -3.2% -18.8%
82 Your Home 96.5% 130,012 -1.3% -2.3%
83 House & Garden 76.3% 126,841 -0.4% -0.3%
84 House Beautiful 100.0% 126,497 -4.9% -11.6%
85 FHM 82.9% 123,844 -12.0% -20.4%
86 My Weekly 99.9% 121,283 -2.2% -2.7%
87 Total TV Guide 99.9% 121,052 -1.5% 3.1%
88 GQ 83.9% 120,139 0.0% 1.6%
89 Harpers Bazaar 73.4% 119,274 -0.6% 0.4%
90 Essentials 99.2% 119,087 -7.6% -6.2%
91 Harrods Magazine 0.2% 109,913 -8.4% 4.7%
92 The Fly 0.0% 108,827 8.2% 8.4%
93 More! 99.9% 106,065 -30.5% -37.6%
94 25 Beautiful Homes 99.9% 102,012 2.0% -5.5%
95 Vanity Fair 87.9% 100,692 -1.8% 0.1%
96 Women's Health 100.0% 100,289 N/A N/A
97 Country Homes and Interiors 99.9% 99,676 2.5% 7.7%
98 Living etc 99.9% 98,250 0.1% 1.2%
99 RWD 0.0% 96,652 0.4% -1.7%
100 Four Four Two 97.1% 96,240 0.0% 19.9%

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