MAGAZINE ABCs: NME and Q suffer major circulation falls

IPC's flagship music title NME and Bauer's Q magazine registered dramatic year-on-year and period-on-period circulation falls, while the top film magazines sailed a steady ship in the first six months of the year.

Q: circulation drop of almost 20%
Q: circulation drop of almost 20%

According to today's magazine Audit Bureau of Circulations (ABC) figures, the NME reported a year-on-year circulation fall of 17.6% to record an average circulation of 23,924 - a continuation of a longstanding decline at the title.

Just four years ago, in 2008, the printed issue of NME reported a circulation of 56,284  –  easily more than double its current numbers.

IPC has long held that NME is now heavily focused on its various brand extensions, such as partnerships with international festivals.

In the UK, the NME sells fewer copies than any other rock music title, but other music titles are also suffering.

Bauer’s Q fell nearly 20% on the year to an average circulation of 64,596.

Sister title Mojo - which remains the biggest-selling monthly music magazine - was down 2.4% on the year to 85,149.

Fly, the free title, has the highest distribution, giving out 108,827 copies.

The country's two leading film magazines, Future's Total Film and Bauer's Empire, both suffered slight drops in circulation on the year, but these were only slight and they remain the pre-eminent titles in the sector.

Title Publisher Jun End 2012 Prd / Prd  Change Yr / Yr  Change
Empire Bauer Consumer Media 167,096 0.0% -2.3%
Total Film Future Publishing
68,897 -2.8% -4.1%
Mojo Bauer Consumer Media 85,149 -2.7% -2.4%
Q Bauer Consumer Media 64,596 -16.7% -19.7%
Uncut IPC Media
63,003 1.1% -4.5%
Kerrang! Bauer Consumer Media 40,203 -4.5% -6.6%
New Musical Express IPC Media
23,924 -13.5% -17.6%

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