Drum's Rupert Britton joins Starcom's LiquidThread

Rupert Britton, content strategy director at Drum, has joined Starcom MediaVest Group's branded content division LiquidThread as content strategy director.

Rupert Britton: new content strategy director at LiquidThread
Rupert Britton: new content strategy director at LiquidThread
In his new role Britton will be responsible for leading the creative and strategic thinking at LiquidThread, working with Starcom MediaVest Group clients such as Honda and Revlon as well as other brands.

Britton will report to Amice Lock, managing director of LiquidThread.

Working at Omnicom Media Group’s content specialist Drum since 2007, Britton developed content for clients such as Kraft, Sainsbury’s, McCain, PlayStation and the now defunct Central Office of Information.

Prior to joining Drum, Britton was a director of the Nigel Walley-led Decipher Consultancy between 2004 and 2007 and a business development executive at ITV between 2000 and 2003.

Britton started his career at production company Endemol in 1997 before a stint as a publisher at Premier Media Partners, now creative and commercial content agency Cedar Communications.

Lock said: "Rupert’s experience in creating motivating content and strategic thinking are great assets that allow us to continue building the strength of LiquidThread’s offering."

LiquidThread launched in the UK in 2011 and has been led internationally by Iain Jacob, Starcom MediaVest Group's global president of dynamic markets. Lock was promoted to her role in May this year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email