MEC appoints Addiction's Laura Scott as social director

MEC's international arm, MEC Global Solutions, has appointed Laura Scott, head of digital strategy at ad agency Addiction, as social director, replacing Michelle Lyons.

Laura Scott: MEC Global's new head of social
Laura Scott: MEC Global's new head of social

Scott will be responsible for the media agency’s social strategy for Marriott International across Europe, Middle East and Africa (EMEA), working with brands such as Marriott Hotels & Resorts and The Ritz-Carlton hotels.

In her new role Scott will be charged with developing tactical promotional activity to help above-the-line campaigns drive sales, and ensure there is a consistent brand voice across EMEA.

Social media plays a central role in Marriott International’s content partnerships, such as its relationship with the Rugby Football Union, and Scott will be responsible for bringing those relationships to life.

Scott will report to Matt Adams, managing partner at MEC Global Solutions.

Prior to joining Addiction Worldwide, Scott was a freelance journalist working for technology, fashion and TV web publisher Shiny Media.

Her career also includes a five-month stint as an account manager at Albion in 2010, and a period as a senior digital account executive at Ketchum PR between November 2009 and June 2010.

Ed Ling, managing director of MEC Global Solutions, said: "Laura will be a vital addition in helping us improve the strategic leadership of our social output.

"She brings with her a wealth of experience that should help the agency go from strength to strength as a centre of excellence in the region."

Lyons left MEC to return to her native Australia.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea's digital dog 'follows' shoppers in outdoor campaign

Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past.

Share
Hooray for Hollywood: Film stars make welcome strides in TV ads

Hooray for Hollywood: Film stars make welcome strides in TV ads

Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish.

Share
What influence have newsbrands had in the 2015 General Election?

What influence have newsbrands had in the 2015 General Election?

With the election just a week away, the second in Newsworks' series of election trackers looks at the influence of newsbrands - can they really impact the election outcome when there are so many different sources of information out there? Denise Turner reports.

Share

Get news by email