MEC appoints Addiction's Laura Scott as social director

MEC's international arm, MEC Global Solutions, has appointed Laura Scott, head of digital strategy at ad agency Addiction, as social director, replacing Michelle Lyons.

Laura Scott: MEC Global's new head of social
Laura Scott: MEC Global's new head of social

Scott will be responsible for the media agency’s social strategy for Marriott International across Europe, Middle East and Africa (EMEA), working with brands such as Marriott Hotels & Resorts and The Ritz-Carlton hotels.

In her new role Scott will be charged with developing tactical promotional activity to help above-the-line campaigns drive sales, and ensure there is a consistent brand voice across EMEA.

Social media plays a central role in Marriott International’s content partnerships, such as its relationship with the Rugby Football Union, and Scott will be responsible for bringing those relationships to life.

Scott will report to Matt Adams, managing partner at MEC Global Solutions.

Prior to joining Addiction Worldwide, Scott was a freelance journalist working for technology, fashion and TV web publisher Shiny Media.

Her career also includes a five-month stint as an account manager at Albion in 2010, and a period as a senior digital account executive at Ketchum PR between November 2009 and June 2010.

Ed Ling, managing director of MEC Global Solutions, said: "Laura will be a vital addition in helping us improve the strategic leadership of our social output.

"She brings with her a wealth of experience that should help the agency go from strength to strength as a centre of excellence in the region."

Lyons left MEC to return to her native Australia.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pepsi destroys London in viral prank

Pepsi destroys London in viral prank

Taking the ordinary and making it extraordinary gets our vote every time. And it doesn't get more ordinary than a bus stop, and more extraordinary than an alien invasion. The Pepsi prank is the best big brand stunt we saw today, but only because McDonald's didn't think of producing a Big Mac slanket. A missed opportunity.

Share
Daily Mail's financial update confirms tough press market

Daily Mail's financial update confirms tough press market

The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today.

Share
My Media Week: Karen Stacey

My Media Week: Karen Stacey

Karen Stacey has just about got her feet under the desk as chief executive of Digital Cinema Media (DCM), when Camelot briefs a last-minute campaign due on screen in less than 24 hours.

Share

Get news by email