Absolute Radio Breakfast Show to play Gold at least 22 times

Christian O'Connell, the presenter of the Absolute Radio Breakfast Show, will play Spandau Ballet's 'Gold' at least 22 times on Monday morning (13 August) in celebration of Team GB's success at the 2012 Olympic Games.

Christian O'Connell: to play Spandau Ballet's Gold at least 22 times on Monday
Christian O'Connell: to play Spandau Ballet's Gold at least 22 times on Monday

Absolute Radio promised to play 'Gold' once for each gold medal won, and Team GB's four gold medals yesterday (7 August) mean that Absolute Radio will play 'Gold' at least 22 times on Monday's breakfast show.

The show will be sponsored by breakfast show partner Wickes as normal, but will carry special gold-themed idents, made by Absolute Radio’s in-house team. The show will also carry spot ads from a range of advertisers.

Absolute Radio has kept track of the tally of gold medals through 'The Tonyliser', a picture of Spandau Ballet's lead singer Tony Hadley on its website, which has turned increasingly gold, since announcing the plan.

‘Gold’ will be played in succession, meaning there will be more than 85 minutes of the song during the show, including a live studio rendition sung by Hadley himself.

At Absolute Radio’s Golden Square headquarters yesterday morning, British Olympic medallist and former 400m hurdler Kris Akabusi opened the station's newly painted gold doors in celebration of Team GB’s success.

Absolute Radio is also the official radio station of the BT London Live events, along with Bauer Media, and has been broadcasting from Hyde Park during the Games.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email