Bud '66' sponsors NME app and video content

NME has secured the lager brand Budweiser Brew No '66' as the sponsor of its new NME video app in addition to its festival-themed video content.

Bud '66': sponsors NME app
Bud '66': sponsors NME app

Bud '66' is already sponsoring www.nmevideo.com and NME’s main video channel www.nme.com/video, which together, according to NME publisher IPC Media, generate over 1.1 million page impressions a month.

There will now be a free bespoke NME Video app powered by Bud '66'.

It will allow mobile users around the world to discover new music videos and access the entire NME video catalogue, including exclusive, high-quality interviews with their favourite bands, wherever they are.

Across the festival period, NME’s in-house video team is creating 66 pieces of bespoke video, including interviews with some of the bands featured.

NME and Bud '66' will engage with their social media audiences in order to form an extra six seconds of the interview, asking Facebook and Twitter users to send in a question they would like to ask their biggest music idol, with the best questions being selected by NME.com editor Luke Lewis.

Brian Nugent, IPC digital account manager, said: "We are very excited to be working with Bud '66' on this summer campaign.

"Aligning themselves with bespoke content curated by the experts from NME is a unique solution that will resonate with our shared audience.

"Getting real music fans engaged with the campaign via the opportunity to ask their music idols a question of their choice creates immediate excitement and buzz."

Iain Newell, Bud 66 European marketing director, said: "Bud '66' is a perfect summer drink, so what better content to associate with than NME’s festival interviews. We think our fans will love this initiative, and look forward to sharing this exciting content with them."

As part of the three-month campaign, Bud '66' will also receive support on NME.com.

The news comes shortly after IPC announced that that it would be appointing Jenny Quintero to the newly created role of digital magazines manager across IPC Media.

The media owner also recently announced that it would have 30 of its magazine brands available internationally on Apple Newsstand by the end of August 2012.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share
Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

Share
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow 2014 is offering a £30,000 prize to whoever in the business community comes up with the best digital idea to engage consumers during and after this summer's Commonwealth Games.

Share

Get news by email