Scottish Premier League in YouTube content deal

YouTube has struck a content deal with the Scottish Premier League (SPL) to bring match highlights and exclusive content to the video-sharing site and expand the global footprint of the league.

SPL: strikes content deal with YouTube
SPL: strikes content deal with YouTube

Highlights from the next three seasons and content, including fixtures and stats, will be hosted on the SPL's newly launched YouTube channel.

Football clubs such as Manchester City and Chelsea have their own branded channels, while the English Premier League has a similar highlights content deal to the SPL YouTube one, with Yahoo.

The "splofficial" channel will also host pre- and post-match commentary.

Stuart MacPhee, commercial manager at SPL, said: "Launching the splofficial channel represents a new chapter in online fan engagement for our league.

"Making Clydesdale Bank Premier League content available on YouTube will allow fans to access all the best action, on and off the pitch, whenever they want and wherever they are, be it at home on the laptop or on their smartphone on the bus to work."

Budweiser recently launched its first branded YouTube channel to highlight content relating to its sponsorship of non-league football club Wembley FC.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Share
My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share

Get news by email