Scottish Premier League in YouTube content deal

YouTube has struck a content deal with the Scottish Premier League (SPL) to bring match highlights and exclusive content to the video-sharing site and expand the global footprint of the league.

SPL: strikes content deal with YouTube
SPL: strikes content deal with YouTube

Highlights from the next three seasons and content, including fixtures and stats, will be hosted on the SPL's newly launched YouTube channel.

Football clubs such as Manchester City and Chelsea have their own branded channels, while the English Premier League has a similar highlights content deal to the SPL YouTube one, with Yahoo.

The "splofficial" channel will also host pre- and post-match commentary.

Stuart MacPhee, commercial manager at SPL, said: "Launching the splofficial channel represents a new chapter in online fan engagement for our league.

"Making Clydesdale Bank Premier League content available on YouTube will allow fans to access all the best action, on and off the pitch, whenever they want and wherever they are, be it at home on the laptop or on their smartphone on the bus to work."

Budweiser recently launched its first branded YouTube channel to highlight content relating to its sponsorship of non-league football club Wembley FC.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email