Scottish Premier League in YouTube content deal

YouTube has struck a content deal with the Scottish Premier League (SPL) to bring match highlights and exclusive content to the video-sharing site and expand the global footprint of the league.

SPL: strikes content deal with YouTube
SPL: strikes content deal with YouTube

Highlights from the next three seasons and content, including fixtures and stats, will be hosted on the SPL's newly launched YouTube channel.

Football clubs such as Manchester City and Chelsea have their own branded channels, while the English Premier League has a similar highlights content deal to the SPL YouTube one, with Yahoo.

The "splofficial" channel will also host pre- and post-match commentary.

Stuart MacPhee, commercial manager at SPL, said: "Launching the splofficial channel represents a new chapter in online fan engagement for our league.

"Making Clydesdale Bank Premier League content available on YouTube will allow fans to access all the best action, on and off the pitch, whenever they want and wherever they are, be it at home on the laptop or on their smartphone on the bus to work."

Budweiser recently launched its first branded YouTube channel to highlight content relating to its sponsorship of non-league football club Wembley FC.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share

Get news by email