DCM and Primesight roll out interactive cinema six-sheets

Outdoor media company Primesight is installing 100 interactive six-sheet panels in 100 Cineworld, Odeon and Vue theatres in a tie-up with cinema sales house DCM.

Birds Eye: targets cinemas
Birds Eye: targets cinemas

Brands will be able to have a two-way conversation with consumers through the new technology used within the panels.

Consumers will be able to engage with the digital outdoor ads by using touch, Wi-Fi, NFC and QR codes embedded into the unit case.

The panels will be situated within cinema foyers to target an estimated monthly footfall of 2.5 million consumers.

They are expected to be installed by the end of the summer and will launch with ads for Bird's Eye.

The frozen food company's campaign will feature brand mascot Clarence and will promote a consumer competition to win a year's supply of cinema tickets for their family.

Louise Trinder, head of creative solutions at DCM, said: "With the potential to deploy technologies such as Microsoft Kinect and deliver bonus content to mobile, brands can now engage with audiences before, during and beyond their cinematic experience."

The move is part of DCM’s wider strategy to serve 95% of its ads digitally by 28 September.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Suzuki rolls out Swift TV campaign

Suzuki rolls out Swift TV campaign

Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.

Share
BBC to end exclusive Red Bee Media production deal

BBC to end exclusive Red Bee Media production deal

The BBC will end its exclusive production deal with Red Bee Media in December 2015, bringing some tasks in-house and opening the rest to the market.

Share
Australian office OOH media company buys out ECNLive

Australian office OOH media company buys out ECNLive

Executive Channel International (ECI), the Australian out-of-home company, has entered the European market by acquiring the office digital display network ECNLive.

Share

Get news by email