Times enjoys bumper Saturday with 100,000 sales boost

The Times newspaper put on up to 100,000 extra copies on the first Saturday of the Olympics, easily outperforming its rivals, after its London 2012 souvenir edition proved a hit with readers.

The Times: pushes Olympics coverage
The Times: pushes Olympics coverage

According to unofficial estimates, the quality and mid-market titles, which produced Olympic special issues on the day, were the chief beneficiaries of the excitement around the Olympics.

In June The Times' on Saturday reported an average circulation of 480,132.

On Saturday 28 July its circulation was up an extra 80,000 to 100,000 more. That day's edition featured an Olympic cover wrap and was distributed around the Olympic Park.

Its circulation boost on Saturday mirrored the bumper sales of its diamond jubilee souvenir edition.

The Telegraph, which has invested heavily in the Olympics, reported a circulation lift of up to 30,000 on top of its Saturday average of 753,110.

The Guardian lifted its Saturday average of 371,155 by 15,000. But a source close to the Guardian said its circulation lift was higher than that.

The Saturday issue of the Daily Mail, also featuring an Olympic special, was up 50,000 on its average Saturday circulation of 2,614,906. The Daily Express was up 25,000 copies on its Saturday average of 634,192.

The Sun and The Daily Mirror were flat on their respective Saturday averages of 2,908,045 and 1,259,841.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email