FT digital subs overtake print circulation

Digital subscriptions to the Financial Times have exceeded its print circulation for the first time, while mobile now accounts for one quarter of FT.com traffic.

FT: digital subscriptions now exceed newspaper's print circulation
FT: digital subscriptions now exceed newspaper's print circulation

Today (27 July) the FT's parent company Pearson revealed its first-half results for 2012 and highlighted the performance of its digital revenues at the Financial Times.

It said that digital subscriptions to the title – which operates behind a metered paywall – increased in the period by 31% year on year to more than 300,000.

The number of registered users climbed 29% to 4.8 million. Mobile devices now account for 25% of traffic to FT.com, while there are 2.7 million FT web app users.

However, the print circulation of the FT continues to fall. In June, its circulation was 297,225 copies, down more than 50,000 from a year ago, when its circulation was 356,194.

Advertising revenue declined, with growth online and in luxury and personal finance, more than offset by declines in trade and recruitment. Pearson said advertising demand remained volatile.

Overall, the FT Group, which publishes the Financial Times, registered a sales lift of 6% to £216m, while adjusted profits were up 5% to £22m.

Pearson reported a 28% fall in pre-tax profits to £59m.

The group said the fall was the result of three key factors – the sale of FTSE International (which reduced FT Group profits by £10m on the year), structural industry change at Penguin, and a financial hit to its education division.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email