Huawei inks Eurosport deal as part of consumer push

Huawei, the Chinese telecoms giant, has struck a partnership with Eurosport, as it moves to build the profile of the brand among consumers in Europe.

Huawei: telecoms group links with Eurosport to promote Ascend P1:smartphone
Huawei: telecoms group links with Eurosport to promote Ascend P1:smartphone

The partnership forms part of Huawei’s launch strategy for its flagship smartphone, the Ascend P1, which is set to go on sale in the UK in August.

As part of the deal, ads for the device will be broadcast during Eurosport's event coverage from July. The ads are repurposed for the UK market, based on current P1 ads showing in other markets.

In addition, Eurosport's news feeds and sports results will also appear on Huawei's website and Facebook page.

Marketing revealed Huawei’s plans to become a consumer brand in Europe in June last year.

Shao Yang, chief marketing officer at Huawei, said: "Our partnership with Eurosport provides an opportunity for consumers in more than 129 million households across Europe and North Africa to engage with the Huawei Device brand as we transition from a B2B to B2C company." 

The company is poised to roll out its first above-the-line push in the UK, having appointed BBH to the advertising account in February.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email