Huawei inks Eurosport deal as part of consumer push

Huawei, the Chinese telecoms giant, has struck a partnership with Eurosport, as it moves to build the profile of the brand among consumers in Europe.

Huawei: telecoms group links with Eurosport to promote Ascend P1:smartphone
Huawei: telecoms group links with Eurosport to promote Ascend P1:smartphone

The partnership forms part of Huawei’s launch strategy for its flagship smartphone, the Ascend P1, which is set to go on sale in the UK in August.

As part of the deal, ads for the device will be broadcast during Eurosport's event coverage from July. The ads are repurposed for the UK market, based on current P1 ads showing in other markets.

In addition, Eurosport's news feeds and sports results will also appear on Huawei's website and Facebook page.

Marketing revealed Huawei’s plans to become a consumer brand in Europe in June last year.

Shao Yang, chief marketing officer at Huawei, said: "Our partnership with Eurosport provides an opportunity for consumers in more than 129 million households across Europe and North Africa to engage with the Huawei Device brand as we transition from a B2B to B2C company." 

The company is poised to roll out its first above-the-line push in the UK, having appointed BBH to the advertising account in February.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email