Telegraph Media Group launches Magazine Toolkit

Telegraph Media Group (TMG), the publisher of The Daily and The Sunday Telegraph, is making a concerted effort to champion the commercial opportunities across its magazine portfolio.

Telegraph Media Group: unveils its Magazine Toolkit to media agencies
Telegraph Media Group: unveils its Magazine Toolkit to media agencies

The company has launched a Magazine Toolkit, which showcases some of the opportunities across its range of magazines, including titles such as Stella, Seven and a number of specialist magazines.

The Magazine Toolkit is similar to TMG's Newspapers Toolkit, bringing to market a range of advertising opportunities for advertisers.

In the Magazine Toolkit, these spots include full pages, double-page spreads, bookends, and Z shapes.

Senior commercial executives at TMG are now visiting media agencies, including WPP and Aegis, to show them the formats.

Toby Moore, publishing director, magazines, TMG, said: "The Magazine Toolkit is a guide to some of the more innovative, standout and creative options we can offer to our clients."

TMG's other magazines include Ultratravel Golf, ST Technology and Telegraph Food and Drink.

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