MEC hires Vizeum's Dan Plant as first real time planning director

MEC has hired Dan Plant, head of integrated planning at Vizeum, as its first real time planning director.

Dan Plant: joins MEC
Dan Plant: joins MEC

In his new role Plant will have responsibility for leading the planning within MEC's real time bidding operation, using insight from social media, search and customer data to inform campaigns on a live basis.

Plant will also have responsibility for strategic planning on the Lloyds Banking Group business. He will report to Stuart Bowden, MEC’s managing director, and head of strategy Verra Budimlija..

At Vizeum UK as head of integrated communications planning from October 2011 and strategy director from September 2008, Plant worked with clients such as Ikea, BMW and InBev.

Prior to joining Vizeum Plant was an account director at Mindshare between April 2006 and August 2008. Between 2000 and 2006 he worked at ZenithOptimedia, Rocket and Manning Gottlieb OMD.

Stuart Sullivan-Martin, chief strategy officer at MEC, said: "Increasingly our work for our clients involves being fast, dynamic and nimble with the wealth of data we have at our fingertips.

"This means not only 'hard' customer data but also the patterns we find in search, and the qualitative insight we can gather from conversations in social media.

"[Plant will] be leading the charge to make this an even bigger part of our business, as well as working with some of the biggest brands in the agency."

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email