The7stars lands media for white goods brand Servis

The7stars has been appointed to handle the media planning and buying account for white goods manufacturer Servis, which is set to relaunch in the UK next year.

Servis: appoints The7stars to its media business
Servis: appoints The7stars to its media business

The agency was appointed without a pitch and there was no incumbent on the account.

Servis was recently acquired by Turkish manufacturer Vestel and will be relaunched in January 2013, with a planned £1.5m per-year media budget.

This year it will run a digital campaign targeted at people looking to replace their washing machines, and a print campaign for its retro fridge freezers, with creative by Brocklebank Penn.

Simon Hedges, category manager for Servis, said: "The7stars answered our brief perfectly and the targeted media campaign around our relaunch and new products will really put us in the forefront of consumers' minds.

Follow Daniel Farey-Jones on Twitter @danfareyjones

 


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall, the director general of the BBC, has set out his vision for a more personalised BBC in the digital era, which he says would let the "audience become schedulers" and has dubbed the "myBBC revolution".

Share
Rapp Media strengthens senior team with staff changes

Rapp Media strengthens senior team with staff changes

Rapp Media has promoted business director Paul Holman and has made a series of appointments to strengthen its senior team.

Share
Sound Women is about future proofing your career

Sound Women is about future proofing your career

Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect.

Share

Get news by email