BSkyB's Now TV to launch tomorrow

Now TV, BSkyB's internet TV service that launches tomorrow, will offer customers a free 30-day trial when they sign up for the pay-as-you-watch tariff or the £15 monthly subscription.

Now TV: Sky readies launch
Now TV: Sky readies launch

People who want to pay for films as they watch them will be able to browse Sky's catalogue of more than 1,000 films. Classic titles will cost as little as 99p, while recent blockbusters will cost £3.49.

Film fans that choose the £15 Sky Movies Pass will be able to choose from more than 600 films, including recent blockbusters, at least 12 months before they are available on similar services such as LoveFilm and Netflix.

In comparison, LoveFilm’s streaming service is currently at the introductory price of £4.99 a month, while Netflix’s streaming service costs £4.99 a month.

Simon Creasey, director of Now TV, said: "We like to think that £15 is great value for what is access to the works. We believe Now TV is the best value subscription service and it is giving new choice to consumers.

"There are millions of households that don’t take pay TV. There are now lots of different services and consumers have choice. If they are into content and want the most recent movies we’ve got lots to keep them happy."

From tomorrow Now TV will be available on PC, Mac and selected Android smartphones. It will expand to iPhone and iPad within the next month, Microsoft’s Xbox later in the summer and YouView when it launches.

Other platforms, including Sony PlayStation 3 and Roku’s streaming player, will be added in the coming months.

Additional content will also be added to the service. Sky Sports will be available by the end of the year and then TV programmes from Sky channels such as Sky1, Sky Atlantic and Sky Arts will be made available as part of an entertainment package.

Sky first announced plans to launch an internet TV and film service in January this year and then confirmed it was to call the product Now TV in March.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Five years of Wimbledon and brands

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at some of the tournament's more recent brand sponsors and campaigns.

Share
How to build influence in a multi-platform media world

How to build influence in a multi-platform media world

What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his thoughts.

Share
Telegraph redesigns print edition for 160th birthday

Telegraph redesigns print edition for 160th birthday

The Daily Telegraph has marked its 160th anniversary with a refresh in design of its print edition today, which sees the former gothic masthead restored on the front page.

Share

Get news by email