Archant has success with local aggregator website

Archant, the regional publisher, is claiming record growth in visitors to its local aggregator website London24.com, which hosts local news from the publisher's 19 London-based newspapers.

London24: local news from Archant's 19 London-based newspapers.
London24: local news from Archant's 19 London-based newspapers.

London24.com was launched 18 months ago as a digital-only brand by Archant.

Data from Experian Hitwise reveals that London24.com has a higher market share than Newsquest’s ThisIsLocalLondon network, along with the more established website LBC.co.uk.

London24.com, however, still lags behind the London Evening Standard website.

According to the data, in June this year, The London Evening Standard lured in 58% of the traffic, ahead of second placed London24.com with 24%, and third places LBC with 12%.

Paul Hood, digital director at Archant, said the site's second place ranking is testament to its ability to take the best content from its local websites, particularly amid a backdrop of stability, not growth, among newspaper websites.

Hood said one of the other reasons for the success of London24.com is its use of content discovery engines, such as Weborama, Outbrain and cXense, which helps content travel easier on the web.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share
Media business rankings

Media business rankings

31 October: Havas Media wins Telefónica account.

Share

Get news by email