Archant has success with local aggregator website

Archant, the regional publisher, is claiming record growth in visitors to its local aggregator website London24.com, which hosts local news from the publisher's 19 London-based newspapers.

London24: local news from Archant's 19 London-based newspapers.
London24: local news from Archant's 19 London-based newspapers.

London24.com was launched 18 months ago as a digital-only brand by Archant.

Data from Experian Hitwise reveals that London24.com has a higher market share than Newsquest’s ThisIsLocalLondon network, along with the more established website LBC.co.uk.

London24.com, however, still lags behind the London Evening Standard website.

According to the data, in June this year, The London Evening Standard lured in 58% of the traffic, ahead of second placed London24.com with 24%, and third places LBC with 12%.

Paul Hood, digital director at Archant, said the site's second place ranking is testament to its ability to take the best content from its local websites, particularly amid a backdrop of stability, not growth, among newspaper websites.

Hood said one of the other reasons for the success of London24.com is its use of content discovery engines, such as Weborama, Outbrain and cXense, which helps content travel easier on the web.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

Share
Why publishers' brand strategy must be fluid and flexible

Why publishers' brand strategy must be fluid and flexible

Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.

Share
The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

Share

Get news by email