Archant has success with local aggregator website

Archant, the regional publisher, is claiming record growth in visitors to its local aggregator website London24.com, which hosts local news from the publisher's 19 London-based newspapers.

London24: local news from Archant's 19 London-based newspapers.
London24: local news from Archant's 19 London-based newspapers.

London24.com was launched 18 months ago as a digital-only brand by Archant.

Data from Experian Hitwise reveals that London24.com has a higher market share than Newsquest’s ThisIsLocalLondon network, along with the more established website LBC.co.uk.

London24.com, however, still lags behind the London Evening Standard website.

According to the data, in June this year, The London Evening Standard lured in 58% of the traffic, ahead of second placed London24.com with 24%, and third places LBC with 12%.

Paul Hood, digital director at Archant, said the site's second place ranking is testament to its ability to take the best content from its local websites, particularly amid a backdrop of stability, not growth, among newspaper websites.

Hood said one of the other reasons for the success of London24.com is its use of content discovery engines, such as Weborama, Outbrain and cXense, which helps content travel easier on the web.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

JCVD returns for Coors Light campaign

JCVD returns for Coors Light campaign

Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.

Share
VivaKi promotes Geoff Smith to EMEA VP

VivaKi promotes Geoff Smith to EMEA VP

VivaKi, Publicis Groupe's trading arm, has promoted the UK general manager of its programmatic media platform Audience On Demand (AOD), Geoff Smith, to the newly created role of vice-president of EMEA.

Share
My Media Week: Ian Rees

My Media Week: Ian Rees

This week, Ian Rees, the vice-president EMEA sales at AdMaxim, puts agency growth plans in place ahead of a predicted mobile growth spurt and joins ad land at the IPA Golf Day.

Share

Get news by email