Archant has success with local aggregator website

Archant, the regional publisher, is claiming record growth in visitors to its local aggregator website London24.com, which hosts local news from the publisher's 19 London-based newspapers.

London24: local news from Archant's 19 London-based newspapers.
London24: local news from Archant's 19 London-based newspapers.

London24.com was launched 18 months ago as a digital-only brand by Archant.

Data from Experian Hitwise reveals that London24.com has a higher market share than Newsquest’s ThisIsLocalLondon network, along with the more established website LBC.co.uk.

London24.com, however, still lags behind the London Evening Standard website.

According to the data, in June this year, The London Evening Standard lured in 58% of the traffic, ahead of second placed London24.com with 24%, and third places LBC with 12%.

Paul Hood, digital director at Archant, said the site's second place ranking is testament to its ability to take the best content from its local websites, particularly amid a backdrop of stability, not growth, among newspaper websites.

Hood said one of the other reasons for the success of London24.com is its use of content discovery engines, such as Weborama, Outbrain and cXense, which helps content travel easier on the web.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email