Archant has success with local aggregator website

Archant, the regional publisher, is claiming record growth in visitors to its local aggregator website London24.com, which hosts local news from the publisher's 19 London-based newspapers.

London24: local news from Archant's 19 London-based newspapers.
London24: local news from Archant's 19 London-based newspapers.

London24.com was launched 18 months ago as a digital-only brand by Archant.

Data from Experian Hitwise reveals that London24.com has a higher market share than Newsquest’s ThisIsLocalLondon network, along with the more established website LBC.co.uk.

London24.com, however, still lags behind the London Evening Standard website.

According to the data, in June this year, The London Evening Standard lured in 58% of the traffic, ahead of second placed London24.com with 24%, and third places LBC with 12%.

Paul Hood, digital director at Archant, said the site's second place ranking is testament to its ability to take the best content from its local websites, particularly amid a backdrop of stability, not growth, among newspaper websites.

Hood said one of the other reasons for the success of London24.com is its use of content discovery engines, such as Weborama, Outbrain and cXense, which helps content travel easier on the web.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Netflix gears up for European launches

Netflix gears up for European launches

Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.

Share
Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo appoints Tom Toumazis as head of partnerships in EMEA

Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.

Share
Ads fail to represent parenting properly, claims new research

Ads fail to represent parenting properly, claims new research

Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish.

Share

Get news by email