Media Agenda: Gerry Boyle, chief executive, ZenithOptimedia

Gerry Boyle, chief executive of ZenithOptimedia, tells Media Week about the agency's new 'Live ROI' positioning, why it separated the two agency brands, and how the future is both social and mobile.

Gerry Boyle: chief executive, ZenithOptimedia, talks to Media Week's Mark Banham
Gerry Boyle: chief executive, ZenithOptimedia, talks to Media Week's Mark Banham

Video produced by Ben Hall. Follow on Twitter @BRProducers

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