Media Agenda: Gerry Boyle, chief executive, ZenithOptimedia

Gerry Boyle, chief executive of ZenithOptimedia, tells Media Week about the agency's new 'Live ROI' positioning, why it separated the two agency brands, and how the future is both social and mobile.

Gerry Boyle: chief executive, ZenithOptimedia, talks to Media Week's Mark Banham
Gerry Boyle: chief executive, ZenithOptimedia, talks to Media Week's Mark Banham

Video produced by Ben Hall. Follow on Twitter @BRProducers

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Bauer Media restructures sales team around agencies

Bauer Media restructures sales team around agencies

Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.

Share
Homebase inks three-year Sky IQ deal for customer insight

Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.

Share
BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music hire Somethin' Else for social media

BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.

Share

Get news by email