Global appoints Sky Media for Heart and Capital TV ad sales

Global Group has appointed BSkyB's ad sales house Sky Media to handle the ad sales for Heart TV and Capital TV when the channels launch in September.

Global Group brands Heart and Capital FM launching TV channels in September
Global Group brands Heart and Capital FM launching TV channels in September
Sky Media will be responsible for the TV spot ad sales on both channels, while Global Radio's creative solutions team will sell sponsorship and partnership opportunities.

Sky Media will sell Heart TV and Capital TV alongside its portfolio of music channels, including the MTV network, hip hop channel Flava, Chartshow TV and Dance Nation.

Initially the channels are expected to be a juke box of music videos from artists from the Heart and Capital playlists but it is expected their schedules will expand to include broadcasts of Global’s live events.

Heart TV will target the same demographic as the radio station, and is expected to reach main shoppers such as housewives with children, while Capital TV will target the Capital network’s younger audience.

Richard Hawking, operations director at Sky Media, said: "We're pleased to be partnering with Global as these two iconic radio brands transition onto TV.

"The new channels enhance our already diverse music TV portfolio, and we look forward to engaging with advertisers who want to take advantage of this exciting new opportunity."

Global Group announced plans to launch TV stations on Tuesday, just over a week after confirming it had bought GMG Radio, owner of Real Radio and Smooth Radio.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share
Media business rankings

Media business rankings

31 October: Havas Media wins Telefónica account.

Share

Get news by email