Global appoints Sky Media for Heart and Capital TV ad sales

Global Group has appointed BSkyB's ad sales house Sky Media to handle the ad sales for Heart TV and Capital TV when the channels launch in September.

Global Group brands Heart and Capital FM launching TV channels in September
Global Group brands Heart and Capital FM launching TV channels in September
Sky Media will be responsible for the TV spot ad sales on both channels, while Global Radio's creative solutions team will sell sponsorship and partnership opportunities.

Sky Media will sell Heart TV and Capital TV alongside its portfolio of music channels, including the MTV network, hip hop channel Flava, Chartshow TV and Dance Nation.

Initially the channels are expected to be a juke box of music videos from artists from the Heart and Capital playlists but it is expected their schedules will expand to include broadcasts of Global’s live events.

Heart TV will target the same demographic as the radio station, and is expected to reach main shoppers such as housewives with children, while Capital TV will target the Capital network’s younger audience.

Richard Hawking, operations director at Sky Media, said: "We're pleased to be partnering with Global as these two iconic radio brands transition onto TV.

"The new channels enhance our already diverse music TV portfolio, and we look forward to engaging with advertisers who want to take advantage of this exciting new opportunity."

Global Group announced plans to launch TV stations on Tuesday, just over a week after confirming it had bought GMG Radio, owner of Real Radio and Smooth Radio.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall, the director general of the BBC, has set out his vision for a more personalised BBC in the digital era, which he says would let the "audience become schedulers" and has dubbed the "myBBC revolution".

Share
Rapp Media strengthens senior team with staff changes

Rapp Media strengthens senior team with staff changes

Rapp Media has promoted business director Paul Holman and has made a series of appointments to strengthen its senior team.

Share
Sound Women is about future proofing your career

Sound Women is about future proofing your career

Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect.

Share

Get news by email