Yahoo and Spotify ink global partnership

Yahoo and Spotify have struck a global partnership allowing the digital music service to be integrated across Yahoo's media network.

Spotify: partnership with Yahoo
Spotify: partnership with Yahoo

The deal will see Spotify get exposure to Yahoo’s 700 million global monthly visitors, which according to comScore data for May accounts for 47% of the total global internet audience.

As part of the deal, Spotify will be integrated into Yahoo’s Media Network via its ‘Play’ button, which was launched in April this year and has already been taken up by other publishers including MSN and The Independent.

Initially this will be through Yahoo Music, with the Play button available today, having replaced its previous streaming partner Rhapsody.

Spotify will also be integrated across the whole network, on sites such as Yahoo Movies and omg!, in due course.

Yahoo will create a Yahoo-branded app based on Spotify’s platform, which will feature original content from the Yahoo network with a music theme, for the digital music service’s 10 million active users. The app launch will be later this year.

Daniel Ek, chief executive and founder of Spotify, said: "We are really excited about the new Yahoo leadership team and thrilled to partner with them to build great experiences around high quality content."

Ross Levinsohn, the newly installed interim chief executive at Yahoo, said that it plans to create a ‘soundtrack’ for its users.

Questions still remain over the future direction of Yahoo, following a period which has seen major upheaval and leadership changes.

However speculation is mounting that Yahoo is refocusing as a media business, rather than a technology business, which was indicated by the appointment of media veteran Michael Barrett as its chief revenue office last week.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Williams promoted at ITV as Hazlitt departs

Williams promoted at ITV as Hazlitt departs

ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down.

Share
Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support scoops Brand of the Year Award

Macmillan Cancer Support, one of the UK's leading and most admired cancer charities, was voted The Marketing Society's Brand of the Year at its annual dinner last night, in association with Marketing and Advertising Week Europe.

Share
Better Together
[Sponsored feature]

Better Together

With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick

Share

Get news by email