Mindshare ends Sony Music's 13-year relationship with MG OMD

Sony Music Entertainment has awarded its £10m media planning and buying account to Mindshare, following a final round of the review process against MEC and the incumbent Manning Gottlieb OMD.

Adele: Columbia Records artist
Adele: Columbia Records artist

The appointment ends Sony Music Entertainment's 13-year relationship with Omnicom Group's MG OMD.

Sony Music Entertainment called the review in March and after initial conversations with a number of agencies it shortlisted WPP-owned Mindshare alongside sister agency MEC, MG OMD and Havas' Arena Media.

Arena Media is understood to have dropped out of the competition earlier this month.

Sony Music Entertainment owns the Columbia, Roc Nation and Simon Cowell's Syco record labels. Its artists include Bob Dylan, Simon & Garfunkel, Michael Jackson, Oasis, Adele and Coldplay.

The pitch process was led by Sony Music Entertainment's media and planning director Charles Wood.

Following the merger of Sony Music Entertainment and the German Bertelsmann Music Group, the combined business, then called Sony BMG Entertainment, appointed MG OMD to its consolidated account in April 2005.

MG OMD had previously worked on the Sony Music business, while the BMG account was held by Vizeum.

The music industry has been under pressure over the last 15 years following the expansion of digital music sharing and although global digital revenues rose by 8% last year overall sales declined by 3% (source: IFPI).

MG OMD and MEC declined to comment. Mindshare was unavailable for comment.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email