Mindshare ends Sony Music's 13-year relationship with MG OMD

Sony Music Entertainment has awarded its £10m media planning and buying account to Mindshare, following a final round of the review process against MEC and the incumbent Manning Gottlieb OMD.

Adele: Columbia Records artist
Adele: Columbia Records artist

The appointment ends Sony Music Entertainment's 13-year relationship with Omnicom Group's MG OMD.

Sony Music Entertainment called the review in March and after initial conversations with a number of agencies it shortlisted WPP-owned Mindshare alongside sister agency MEC, MG OMD and Havas' Arena Media.

Arena Media is understood to have dropped out of the competition earlier this month.

Sony Music Entertainment owns the Columbia, Roc Nation and Simon Cowell's Syco record labels. Its artists include Bob Dylan, Simon & Garfunkel, Michael Jackson, Oasis, Adele and Coldplay.

The pitch process was led by Sony Music Entertainment's media and planning director Charles Wood.

Following the merger of Sony Music Entertainment and the German Bertelsmann Music Group, the combined business, then called Sony BMG Entertainment, appointed MG OMD to its consolidated account in April 2005.

MG OMD had previously worked on the Sony Music business, while the BMG account was held by Vizeum.

The music industry has been under pressure over the last 15 years following the expansion of digital music sharing and although global digital revenues rose by 8% last year overall sales declined by 3% (source: IFPI).

MG OMD and MEC declined to comment. Mindshare was unavailable for comment.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

Share
Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

Share
Tech viewpoint on festivals
Share

Get news by email