BBC awards MEC £5m planning and buying account

MEC Manchester has been appointed to handle the BBC's media planning and buying account for the Licence Fee and the broadcaster's Marketing and Audience units following a competitive pitch.

BBC: 2011 Licence Fee campaign
BBC: 2011 Licence Fee campaign

It is understood that the account will now switch location from MPG Media Contacts' and PHD's London-based offices to MEC’s Manchester base.

Agencies involved in the pitch included the two incumbents MPG Media Contacts and PHD, who held an equal share of the account and MEC's sister agency Maxus along with Interpublic Group's Initiative.

MPG Media Contacts was responsibile for the Marketing and Audience unit work on the account while PHD held the Licence Fee account.

The BBC has recently moved a significant part of its broadcast activity to the Salford Quays area of Manchester.

At the time the pitch was announced Peter Kirk, head of sales and marketing for BBC TV Licensing, said: "The type of media bought by the BBC has changed over the last few years, with a steady rise in digital space and outdoor media.

"More than half of the media bought by BBC Marketing & Audiences last year was digital, giving us the opportunity to communicate with our audiences using display and mobile channels."

The pitch for the business was first announced in December 2011.

The business is expected to be awarded to MEC on an initial three year tenure. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall paves way for a more personalised 'MyBBC revolution'

Tony Hall, the director general of the BBC, has set out his vision for a more personalised BBC in the digital era, which he says would let the "audience become schedulers" and has dubbed the "myBBC revolution".

Share
Rapp Media strengthens senior team with staff changes

Rapp Media strengthens senior team with staff changes

Rapp Media has promoted business director Paul Holman and has made a series of appointments to strengthen its senior team.

Share
Sound Women is about future proofing your career

Sound Women is about future proofing your career

Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect.

Share

Get news by email