Butlins to review £5m media planning and buying account

Butlins, the holiday and leisure company, is to review its £5m media planning and buying account currently held by ZenithOptimedia.

Butlins: last year's Ludo the Dino activity
Butlins: last year's Ludo the Dino activity

The company contacted media agencies at the end of last week with a request for information (RFI) from the AAR for a pitch that is expected to be headed up by Butlins sales and marketing director Jackie Martin in the coming month.

Butlins is part of the Bourne Leisure Group, which also owns Haven Holidays and Warner Leisure Hotels, and placed the majority of its media spend on television and direct mail last year with the rest reserved for press, radio and outdoor, according to Nielsen.

In May last year, Butlins parted company with retained creative agency Mother after the independent agency had served just nine months on the business, which resulted in the leisure company temporarily taking its £5m advertising account in house.

Mother had launched a campaign in January 2011 featuring a furry green dinosaur called Ludo the Dino.

The brief was eventually picked up by start-up agency Now, established by Mark Lund, John Townshend and Kate Waters, which took the business last August.

Butlins and Bourne Leisure were not available to comment.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

PHD co-founder Jonathan Durden reflects 25 years on

PHD co-founder Jonathan Durden reflects 25 years on

Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane.

Share
Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Share
#MediaWeek30 set for bumper issue and party on 29 April

#MediaWeek30 set for bumper issue and party on 29 April

Media Week's 30th celebrations are taking shape, offering the chance for the UK's vibrant commercial media businesses to get involved.

Share

Get news by email