NEWSPAPER ABCs: Sunday Mirror gains as Sunday Sun falls another 2.4%

The Sunday Mirror has reversed its run of circulation falls since the launch of the Sunday Sun, which lost a further 55,000 copies in May, according to the latest national newspaper ABC figures.

Sunday Mirror: posts strong figures for May
Sunday Mirror: posts strong figures for May

The Sunday Mirror's 0.5% rise from April, to 1,094,265 copies, ended a period of circulation decline triggered by the Sun’s arrival in February.

It was the final set of figures for the tabloid under the editorship of Tina Weaver, who was ousted along with Daily Mirror editor Richard Wallace at the end of May as Trinity Mirror brought in a seven-day publishing regime.

Despite undercutting its £1 rival by 50p, The Sun's circulation has fallen every month since the launch.

Having racked up a massive 3,213,613 copies in its first week, the News International tabloid shifted 2,242,132 copies in May after a 2.4% fall from April.

The Sunday Express suffered more with a 3.2% fall to 512,596 copies, but The Daily Star Sunday was down just 0.4% to 480,247 copies and Trinity Mirror’s The People rose 0.1% to 462,329 copies.

The Mail on Sunday held steady with a 0.1% rise to 1,802,491 copies.

News International’s woes were extended in the quality category as The Sunday Times recorded the worst performance, a 3.2% fall to 924,312 copies.

The Sunday Telegraph dropped 1.8% to 447,428 copies, but The Observer rose 0.1% to 252,780 copies.

The Independent on Sunday stood out with a 2.9% increase to 125,373 copies, though this was aided by a 3.2% rise in its bulk copies to 55,770.

It is the only quality Sunday to employ the marketing tactic of bulk copies, sending them mainly to hotels and airports.

Follow Daniel Farey-Jones on Twitter @danfareyjones

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vice partners with Mind for 'empowering' mental health guide

Vice partners with Mind for 'empowering' mental health guide

Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health.

Share
Labour Party winning social media election battle

Labour Party winning social media election battle

The Labour Party is winning the social media election battle, with policymakers broadcasting nearly double the number of posts as Conservatives, according to new analysis by social media monitoring platform, Yatterbox.

Share
Election 2015: Where do people get their news?

Election 2015: Where do people get their news?

With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from.

Share

Get news by email