MEC hires Unilever marketer Caroline Banquet

MEC has appointed Caroline Banquet, formerly brand manager at Unilever margarine Flora pro.activ, as its new communications director for Danone and Complan, replacing Julia Guest.

MEC: appoints Caroline Banquet
MEC: appoints Caroline Banquet

Banquet has been tasked with delivering innovative and cost-effective communications plans for Danone dairy products, including Activia and Actimel, and Complan nutrition products.

She will report to Beatrice Boue, business director at MEC.

Banquet was at FMCG giant Unilever for more than five years and was brand manager of Flora pro.activ from July 2009 and brand manager of Wall's ice cream between May 2006 and June 2009.

She started her career in brand manager and product manager roles at Johnson & Johnson, Volvic and Nestle.

Boue said: "Coming from a brand rather than an agency, Caroline brings invaluable insight into exactly what our client wants which will allow us to deliver a more strategic and targeted approach."

MEC’s Danone team has 12 communications planners and 14 media specialists across sectors such as audio visual, digital, social, search and print.

Banquet will be one of two communications directors, alongside Laura Moorcraft.

Banquet said: "Having been a brand manager for seven years I understand not only the food industry as a whole, but also the individual brands and their media needs.

"I can’t think of a more highly regarded agency to join."

Guest left MEC to become a digital strategist at Associated Newspapers.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter unveils native video feature

Twitter unveils native video feature

Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.

Share
Sky Atlantic to host ice-themed ad break for Fortitude launch

Sky Atlantic to host ice-themed ad break for Fortitude launch

Volvo, Jägermeister, Peugeot, Macmillan Cancer Support and Sony are among the brands featuring in a special ice-themed ad break to celebrate the launch of the new Sky Atlantic drama Fortitude.

Share
Twitter readies election messages for your feed

Twitter readies election messages for your feed

Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days.

Share

Get news by email