MEC hires Unilever marketer Caroline Banquet

MEC has appointed Caroline Banquet, formerly brand manager at Unilever margarine Flora pro.activ, as its new communications director for Danone and Complan, replacing Julia Guest.

MEC: appoints Caroline Banquet
MEC: appoints Caroline Banquet

Banquet has been tasked with delivering innovative and cost-effective communications plans for Danone dairy products, including Activia and Actimel, and Complan nutrition products.

She will report to Beatrice Boue, business director at MEC.

Banquet was at FMCG giant Unilever for more than five years and was brand manager of Flora pro.activ from July 2009 and brand manager of Wall's ice cream between May 2006 and June 2009.

She started her career in brand manager and product manager roles at Johnson & Johnson, Volvic and Nestle.

Boue said: "Coming from a brand rather than an agency, Caroline brings invaluable insight into exactly what our client wants which will allow us to deliver a more strategic and targeted approach."

MEC’s Danone team has 12 communications planners and 14 media specialists across sectors such as audio visual, digital, social, search and print.

Banquet will be one of two communications directors, alongside Laura Moorcraft.

Banquet said: "Having been a brand manager for seven years I understand not only the food industry as a whole, but also the individual brands and their media needs.

"I can’t think of a more highly regarded agency to join."

Guest left MEC to become a digital strategist at Associated Newspapers.

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email