JCDecaux wins Leeds shopping mall ads contract

JCDecaux, the outdoor media owner, has been awarded the £4m seven-year digital outdoor advertising contract for Trinity Leeds, the Land Securities shopping mall set to open in central Leeds next year.

Trinity: artist's impression of the soon to be completed Leeds shopping centre
Trinity: artist's impression of the soon to be completed Leeds shopping centre

JCDecaux's rival Clear Channel, which recently won a contract for Westfield's regional shopping centres, is understood to have made a bid for the contract.

Trinity Leeds is thought to be the only major large-scale retail and leisure destination that will open in 2013 and from spring 2013 JCDecaux will sell advertising on 22 digital six-sheets inside the centre.

The centre will house Mango, H&M, Topshop, Fossil, and Marks & Spencer, amomg others, as well as restaurants from D&D, Yo Sushi, Giraffe and Carluccio’s and the first Everyman cinema outside London.

Sean Curtis, portfolio marketing manager for Land Securities, said Trinity Leeds would establish the city as one of the UK’s top four retail destinations, "just behind London’s West End, Glasgow and Birmingham".

Curtis said: "We are delighted to be working with JCDecaux to maximise opportunities for brands through their state-of-the-art digital advertising portfolio in our flagship new retail centre."

JCDecaux has the contract to sell outdoor advertising in more than 70 shopping centres across the UK, including Bluewater, Lakeside and the Bullring.

With the addition of Trinity Leeds, 29 of JCDecaux’s malls will have digital screens.

Spencer Berwin, managing director, sales, JCDecaux, said: "Trinity Leeds is set to transform shopping in the North, with our all-digital advertising network engaging shoppers in this major new retail and leisure development.

"Our high-quality digital screens will offer brands huge flexibility to communicate with audiences, with time-sensitive and content-rich campaigns enhancing the shopping experience."

Follow Maisie McCabe on Twitter @MaisieMcCabe

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum has hired the MediaCom managing partner Jem Lloyd-Williams to the newly created role of executive director, product.

Share
The Times releases Unquiet Film about Syria kidnapping

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

Share
Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.

Share

Get news by email