MediaCom hires Bafta's Cole to head branded content for Beyond Advertising

MediaCom has appointed Bafta's head of communications Thea Cole to the post of head of branded content for the agency's Beyond Advertising offering.

Thea Cole: head of branded content at MediaCom Beyond Advertising
Thea Cole: head of branded content at MediaCom Beyond Advertising

Cole will report to Nick Cohen, managing partner and leader of MediaCom Beyond Advertising, the agency’s specialist content group.

She will be responsible for overseeing all elements of MediaCom’s branded content work from development through to production, distribution and evaluation.

Prior to Bafta, Cole’s posts included head of creative development at digital content development agency Twofour Digital and creative head at production company Red Bee Media.

Cole said: "This offers a fantastic opportunity to develop imaginative branded content campaigns, both in the UK and globally.

"MediaCom Beyond Advertising is undoubtedly leading the way in this area and I look forward to working with MediaCom's clients to create ever greater opportunities for them in the future."

Cohen said: "Thea brings a tremendous range and depth of experience to MediaCom, having worked in broadcasters, independent TV production, agency side (at Red Bee) and most recently as a client at Bafta.

"Her creativity, production skills and industry connections will be a huge asset to our clients."

Cole was also responsible for delivering some of the earliest content series for UKTV, having previously spent ten years at the BBC as a producer and director.

MediaCom Beyond Advertising's clients include utilities company E.ON, car marque VW and computer retailer Dell.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

ISBA's media transparency contracts under fire from agencies

ISBA's media transparency contracts under fire from agencies

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.

Share
Who cares what your story is...
[Sponsored feature]

Who cares what your story is...

Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play

Share
If Tarantino told brand stories
[Sponsored feature]

If Tarantino told brand stories

Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending

Share

Get news by email