MediaCom hires Bafta's Cole to head branded content for Beyond Advertising

MediaCom has appointed Bafta's head of communications Thea Cole to the post of head of branded content for the agency's Beyond Advertising offering.

Thea Cole: head of branded content at MediaCom Beyond Advertising
Thea Cole: head of branded content at MediaCom Beyond Advertising

Cole will report to Nick Cohen, managing partner and leader of MediaCom Beyond Advertising, the agency’s specialist content group.

She will be responsible for overseeing all elements of MediaCom’s branded content work from development through to production, distribution and evaluation.

Prior to Bafta, Cole’s posts included head of creative development at digital content development agency Twofour Digital and creative head at production company Red Bee Media.

Cole said: "This offers a fantastic opportunity to develop imaginative branded content campaigns, both in the UK and globally.

"MediaCom Beyond Advertising is undoubtedly leading the way in this area and I look forward to working with MediaCom's clients to create ever greater opportunities for them in the future."

Cohen said: "Thea brings a tremendous range and depth of experience to MediaCom, having worked in broadcasters, independent TV production, agency side (at Red Bee) and most recently as a client at Bafta.

"Her creativity, production skills and industry connections will be a huge asset to our clients."

Cole was also responsible for delivering some of the earliest content series for UKTV, having previously spent ten years at the BBC as a producer and director.

MediaCom Beyond Advertising's clients include utilities company E.ON, car marque VW and computer retailer Dell.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

McCann picked to resurrect Homepride's Fred

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

Share
Radio Times: 50 years of Doctor Who covers

Radio Times: 50 years of Doctor Who covers

Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.

Share
Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.

Share

Get news by email