Sunday Telegraph publishes its first-ever quality paper cover wrap

The Sunday Telegraph has published its first-ever quality newspaper stock cover wrap, advertising the Dior brand.

The Sunday Telegraph: boosts ad opportunities
The Sunday Telegraph: boosts ad opportunities

The unusual move marks the first-time that either The Daily Telegraph or The Sunday Telegraph have published such a cover wrap.

The Telegraph titles have previously published translucence cover wraps but never one of newspaper stock, which is the same quality of the newspaper.

The cover wrap advertises Dior's VIII watch, a diamond headed timepiece which is shown being worn by a model.

Sources have told Media Week that TMG (Telegraph Media Group), publisher of the Telegraph titles, believes the advert does not detract or undermine from the content of The Sunday Telegraph.

The Daily Express was the first national newspaper to publish a cover wrap, striking a deal with car brand, Fiat.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Viral Chat: Pizza Hut spoof takes top spot

Campaign Viral Chat: Pizza Hut spoof takes top spot

Pizza Hut's spoof selfie stick warning video has taken the top spot in this week's chart.

Share
Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power calls on Sepp Blatter to 'f**k off already'

Paddy Power has taken out an ad in today's Daily Star calling for Sepp Blatter to "f**k off already", following this week's Fifa bribery arrests.

Share
Five tips for successful vlogger marketing

Five tips for successful vlogger marketing

The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations.

Share

Get news by email