Sunday Telegraph publishes its first-ever quality paper cover wrap

The Sunday Telegraph has published its first-ever quality newspaper stock cover wrap, advertising the Dior brand.

The Sunday Telegraph: boosts ad opportunities
The Sunday Telegraph: boosts ad opportunities

The unusual move marks the first-time that either The Daily Telegraph or The Sunday Telegraph have published such a cover wrap.

The Telegraph titles have previously published translucence cover wraps but never one of newspaper stock, which is the same quality of the newspaper.

The cover wrap advertises Dior's VIII watch, a diamond headed timepiece which is shown being worn by a model.

Sources have told Media Week that TMG (Telegraph Media Group), publisher of the Telegraph titles, believes the advert does not detract or undermine from the content of The Sunday Telegraph.

The Daily Express was the first national newspaper to publish a cover wrap, striking a deal with car brand, Fiat.

Follow John Reynolds on Twitter @johnreynolds10

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspapers' website ABCs: March 2015 at a glance

Newspapers' website ABCs: March 2015 at a glance

The Guardian's global website achieved a record month in March, alongside new highs for The Independent, Evening Standard and The Telegraph.

Share
Jazz FM's Richard Wheatly dies aged 69

Jazz FM's Richard Wheatly dies aged 69

Richard Wheatly, the Jazz FM chairman who died last week, was a "maverick" driven by an "entrepreneurial passion and a deep love of jazz".

Share
Vice partners with Mind for 'empowering' mental health guide

Vice partners with Mind for 'empowering' mental health guide

Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health.

Share

Get news by email