Facebook launches App Centre to showcase 'best social apps'

Facebook has confirmed the launch of its App Centre, which will offer more than 600 mobile and web apps from brands including Nike+ GPS, Pinterest and Spotify.

Facebook: launches App Centre
Facebook: launches App Centre

Facebook first announced news of its plans for an app store as a way to drive additional revenue streams through payments on the same day it admitted that migration of its users to mobile may negatively affect revenues ahead of the IPO in May.

The App Centre aims to showcase "the best social apps" from across the web and is available on Facebook.com, as well as Facebook’s iOS and Android app.

At the moment the service is only available in the US but Facebook is intending to roll it out globally in the "coming weeks".

The centre helps users to discover apps for Facebook or directs them to Google and Android app stores if it has to be downloaded.

It will also allow developers to charge for Facebook apps for the first time and set up pages to promote their product on Facebook.

Consumers will need to use Facebook Credits to purchase the apps, meaning Facebook will take a 30% cut of revenue.

New apps created specifically for the App Centre include Ghost Recon Commander, Jetpack Joyride, and Ghosts of Mistwood.

The news comes in the same week Facebook announced it would be allowing advertisers to purchase mobile specific ad placements, rather then having to purchase them as part of a bundle, as part of the social network's efforts to boost mobile ad sales.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum hires MediaCom's Jem Lloyd-Williams to lead innovation

Vizeum has hired the MediaCom managing partner Jem Lloyd-Williams to the newly created role of executive director, product.

Share
The Times releases Unquiet Film about Syria kidnapping

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

Share
Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.

Share

Get news by email