Facebook ramps up mobile ad sales

Facebook is stepping up the monetisation of its mobile service by enabling advertisers to buy Sponsored Story ads specifically for mobile.

Facebook: ramps up sales opportunities
Facebook: ramps up sales opportunities

Facebook began selling mobile ads, which appear in users' news feeds, earlier this year, following its inaugural Facebook Marketers Conference.

Advertisers were only able to buy them as part of a bundle with non-mobile placements, such ads on the right hand side of the page.

They can now opt to buy the Sponsored Stories ads for the mobile News Feed separately. Advertisers can also buy the ad format for the desktop version, or a combination of both.

The ads are being sold through the advertising API as part of a biddable system, as well as the Facebook ad sales team.

A Facebook spokeswoman would not reveal the frequency at which the Sponsored Stories ads will appear in users' News Feeds, but in the past Facebook has said that user experience will remain its priority as it ups the commercialisation of the platform.

Facebook has also announced that it is simplifying its mobile payments system for games developers, as it looks to drive an additional revenue stream to advertising.

Facebook, which has over 425 million mobile users, has been open about the future of the business being in mobile, however in a regulatory filing in the lead-up to its recent IPO, the company listed mobile as a "risk factor" as it had an "unproved" ad model for the channel.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Lost in translation: when brand taglines don't travel

Lost in translation: when brand taglines don't travel

These might be some of the most memorable brand taglines in English but when they cross oceans, they mean something entirely different. We searched the depths of the internet to find the best, or worst.

Share
Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Share
The 7 deadly sins of brand management - and how to avoid them

The 7 deadly sins of brand management - and how to avoid them

Some of the most valuable assets a firm has are the brands it has developed. Brands create identification, differentiation and value for customers and shareholders alike. By influencing customer choice, creating a loyal and passionate following as well as commanding a premium for their products and services, strong brands can be key to great business performance.

Share

Get news by email