Facebook ramps up mobile ad sales

Facebook is stepping up the monetisation of its mobile service by enabling advertisers to buy Sponsored Story ads specifically for mobile.

Facebook: ramps up sales opportunities
Facebook: ramps up sales opportunities

Facebook began selling mobile ads, which appear in users' news feeds, earlier this year, following its inaugural Facebook Marketers Conference.

Advertisers were only able to buy them as part of a bundle with non-mobile placements, such ads on the right hand side of the page.

They can now opt to buy the Sponsored Stories ads for the mobile News Feed separately. Advertisers can also buy the ad format for the desktop version, or a combination of both.

The ads are being sold through the advertising API as part of a biddable system, as well as the Facebook ad sales team.

A Facebook spokeswoman would not reveal the frequency at which the Sponsored Stories ads will appear in users' News Feeds, but in the past Facebook has said that user experience will remain its priority as it ups the commercialisation of the platform.

Facebook has also announced that it is simplifying its mobile payments system for games developers, as it looks to drive an additional revenue stream to advertising.

Facebook, which has over 425 million mobile users, has been open about the future of the business being in mobile, however in a regulatory filing in the lead-up to its recent IPO, the company listed mobile as a "risk factor" as it had an "unproved" ad model for the channel.

Follow Sarah Shearman on Twitter @Shearmans

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Jerry Wright explains the changes to regional newspaper figures

Jerry Wright explains the changes to regional newspaper figures

How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains.

Share
Manning Gottlieb OMD lands HMRC account

Manning Gottlieb OMD lands HMRC account

HM Revenue & Customs has appointed Manning Gottlieb OMD to handle its media planning and communications channel strategy.

Share
My Media Week: Jon Slade

My Media Week: Jon Slade

This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time

Share

Get news by email