Usain Bolt, Jessica Ennis and Mark Cavendish become Stuff cover stars

Stuff, the monthly gadget magazine, has released three special covers for its latest issue featuring the 2012 Olympic hopefuls Usain Bolt, Jessica Ennis and Mark Cavendish, giving its scantily-clad cover models a rest for the first time.

Stuff magazine: offers a choice of three Olympic special covers
Stuff magazine: offers a choice of three Olympic special covers

Readers can choose from three special covers featuring British road cyclist Cavendish holding his bike over his shoulder; British heptathlete Ennis holding a javelin, and Jamaican sprinter and 100m and 200m world record holder Bolt, in the starting position.

As well as being photographed for the covers, all three athletes are interviewed in the magazine about what technology helps them and their training, alongside a Stuff guide to the London 2012 Olympics.

A spokeswoman for Stuff said it was the first time the magazine had not run a photograph of a "cover girl" on its front since it launched 15 years ago.

The special issue of Stuff, which is published by Haymarket Media Group, publisher of MediaWeek.co.uk, is on sale today (1 June) with a cover price of £4.35. The iPad version costs £2.99 for one issue or £23.99 for 12 months.

Will Findlater, editor at Stuff, said: "This is a first for us on the newsstand. In celebration of the UK hosting the Olympics, we secured interviews with three of the world's greatest athletes and they are more than deserving of Stuff's front cover.

"With technology so central to elite performance, it's a real coup to go behind the scenes with them and find out what it takes to be the best."

Stuff had an average circulation of 82,226 in between 1 July 2011 and 31 December 2011, according to the Audit Bureau of Circulations (ABC). Its main competitor is Future Publishing's T3 which had an average ABC circulation of 49,006 in the same period.

Follow Maisie McCabe on Twitter @MaisieMcCabe


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

MIG's Barry Houlihan launches BreatheSport social network

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

Share
IPC Media apes Apple with first UK-wide beacon campaign

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

Share
Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

Share

Get news by email