Times drops paywall for Jubilee weekend

The Times and The Sunday Times will throw their websites open and make The Sunday Times app available for a free trial this Saturday and Sunday (2 June and 3 June) to celebrate the Queen's Diamond Jubilee.

The Times: to offer free access to website over the Jubilee weekend
The Times: to offer free access to website over the Jubilee weekend

According to Times Newspapers, it is the first time the websites will offer free access since the paywall was erected in summer 2010.

It claims the move is intended to give a wider audience access to the content produced to celebrate the monarch's landmark 60th year on the throne.

Suzi Watford, marketing director, The Times and The Sunday Times, said: "To celebrate this historic occasion, we are opening up our award-winning websites so people can access the fantastic content on offer over the weekend and experience some of the many benefits of being a Times and Sunday Times subscriber."

There will also be a large-scale street-selling operation for the papers across London over the weekend.

Times Newspapers claims it is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12-part collectible commemorative series charting the Queen's reign, posters, souvenir specials and a 30,000-ticket giveaway to the Battersea Park Jubilee Festival.

The company claims the latest figures for print and digital subscriptions to The Times and Sunday Times show a combined total of more than 290,000.

Follow Daniel Farey-Jones on Twitter @danfareyjones


Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email