Justin Sampson takes chief executive role at Barb

Justin Sampson, the former managing director of the Radio Advertising Bureau and director of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief executive, replacing Bjarne Thelin.

Justin Sampson: joining Barb
Justin Sampson: joining Barb

Sampson will take up his post on 1 November, prior to Thelin leaving, but will work with Barb on a number of projects before then. His appointment was made by the chairman, Nigel Walmsley, and verified by the board, which is made up of broadcasters and the IPA.

Sampson was most recently the chairman of ICM Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration director at Kantar and was also the managing director of AGB Nielsen Media Research.

However, his most high-profile media position was as the managing director of the RAB, a job he held for 12 years until 2004.

Thelin announced in February that he was planning to leave Barb at the end of this year after a nine-year stint. The search for a new chief executive was conducted with the headhunter Saxton Bampfylde.

Barb provides the TV audience figures used by media agencies when trading and, in the summer last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Brands need to embrace their new roles as publishers

Brands need to embrace their new roles as publishers

How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores.

Share
Campaign Big Awards entry deadline extended

Campaign Big Awards entry deadline extended

The Campaign Big Awards has extended its deadline for entries to Wednesday 8 July due to popular demand.

Share
Five years of Wimbledon and brands

Five years of Wimbledon and brands

Wimbledon, the globally-renowned tennis competition, serves up its first game today, and to celebrate, Brand Republic takes a look at some of the tournament's more recent brand sponsors and campaigns.

Share

Get news by email